Brand Tone

Informative, Enthusiastic, Modern, Professional, Approachable, Slightly Edgy

Brand Values

• •Product Range & Availability
• •Quality
• •Customer Service (B2B context)
• •Innovation & Keeping Up with Trends
• •Growth & Expansion
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Informative, Enthusiastic, Modern, Professional, Approachable) and values (Range, Quality, Reliability, Innovation). Provide examples of 'do's and don'ts' for language, style, and specific phrases. Share this with anyone creating content.
• •Know Your Audience per Platform: While the core tone remains, adapt the delivery for each platform. Instagram can be more visual and use more emojis/hashtags, while direct B2B emails should be more formal and value-driven. The website copy should be clear, professional, and focused on the B2B client's needs.
• •Focus on 'For Them, Not Us': Even when promoting products, frame the copy around the benefits for the B2B customer (e.g., 'Help your customers discover...' or 'Increase your sales with...') or the end-user if the content is aimed more broadly (e.g., 'Experience incredible flavour...')
• •Train and Empower Your Team: Ensure that everyone involved in content creation (social media managers, sales team for email outreach, website updaters) understands and can apply the brand voice consistently. Regular check-ins or workshops can help.
• •Review and Iterate: Regularly review your content across all channels. Is the tone consistent? Is it resonating with your target audience (B2B clients)? Gather feedback if possible and be prepared to refine your approach as the brand evolves or as you learn more about what works best for the Italian market.

Social Perception

Primarily perceived as a B2B supplier of vaping products. Businesses likely see them as a source for a wide variety of e-liquids and hardware. Also seen as a source of information on new and existing vape products. An international brand with local presence and a general vaping industry player.

Copy Examples

• •🔥 FRESH DROP! 🔥 Say hello to the [New Product Name]! Unmatched flavour, killer clouds, and the sleek design you've been waiting for. Stock your shelves with the latest and greatest – your customers will thank you! Link in bio to order. #EvertreeVapes #NewArrival #VapeGear #WholesaleVape #MustHave
• •Subject: Exclusive Wholesale Offer: Stock Up & Save on Premium E-Liquids! Dear [Partner Name], This week, Evertree Wholesale Italy is offering an exclusive 15% discount on all orders over €500 from our premium e-liquid collection. Ensure your inventory is ready to meet demand with top-selling brands. View the full collection and secure your order: [Link] Offer ends [Date]. We value your partnership. Sincerely, The Evertree Wholesale Team
• •Your One-Stop Vape Wholesale Solution in Italy. Explore thousands of products from leading brands. Quality, Variety, and Fast Shipping. Register your business today!
• •Hey vapers and shop owners! 👋 Today we're getting up close and personal with the [Product Name]. We'll unbox it, check out its features, and tell you why this needs to be on your radar (and your shelves!). Got questions? Drop them in the comments! Retailers, find it here: [Link to .it site] #VapeReview #EvertreeWholesale #[ProductName]
• •At Evertree Wholesale, we're passionate about supporting Italian vape businesses with the best products and reliable service. What are the top trends you're seeing in your shop? Let's share insights! #VapeCommunity #EvertreeItaly #B2BVape #SupportingBusiness