Brand Tone

Professional & Informative, Direct & Promotional, Industry-Focused, Accessible (for B2B)

Brand Values

• •Variety & Selection
• •Quality
• •Customer Service
• •Market Leadership/Expertise
• •Growth & Expansion

Best Practices

• •Maintain Professionalism with a B2B Focus: Always address the copy to retailers and businesses. Highlight benefits relevant to them (e.g., profit margins, product exclusivity, demand, quality for their customers).
• •Be Direct and Clear: Use straightforward language, especially when detailing product features, benefits, and offers. Avoid overly casual slang or jargon that isn't industry-standard. The French used on the website and Facebook page is clear and business-oriented.
• •Emphasize Product Knowledge and Variety: Consistently showcase the breadth of the product range and provide informative details that establish Evertree as experts and a one-stop-shop.
• •Localize Appropriately for the French Market: While the core brand might be international, ensure all French-facing communication (website, French social media) uses accurate and culturally relevant French. This is currently being done on their French Facebook page.
• •Highlight Value and Partnership: Frame offers and communications in a way that positions Evertree not just as a supplier, but as a partner helping French retailers succeed (e.g., "Grow your business with our exclusive range," "The products your customers are asking for").

Social Perception

Reliable Wholesaler (B2B), Specialized Niche, Less Mainstream Public Awareness, Generally Positive (among target audience)

Copy Examples

• •Website Banner (New Arrivals): "Découvrez les dernières innovations CBD et vape. Qualité pro, sélection exclusive pour votre boutique. Commandez maintenant!" (Discover the latest CBD and vape innovations. Professional quality, exclusive selection for your shop. Order now!)
• •Facebook Post (Promotion): "Boostez vos marges! Profitez de -15% sur toute la gamme [Nom de Marque] cette semaine. Stock limité – Exclusivité Evertree Wholesale France." (Boost your margins! Enjoy 15% off the entire [Brand Name] range this week. Limited stock – Evertree Wholesale France exclusive.)
• •Instagram Post (Product Showcase - adapting for potential French use): "L'excellence en vapotage. Le nouveau [Nom du Produit] offre une performance inégalée et un design élégant. Disponible en gros chez Evertree Wholesale France. #grossiste #vapefrance #nouveauté" (Vaping excellence. The new [Product Name] offers unmatched performance and elegant design. Available wholesale at Evertree Wholesale France. #wholesaler #vapefrance #newarrival)
• •Email Subject Line (to Retailers): "Nouveautés Evertree France: Les produits incontournables pour la saison." (Evertree France New Arrivals: Must-have products for the season.)
• •Blog Post Title (Informative): "Guide Complet: Comment choisir les meilleurs produits CBD pour votre clientèle en 2025." (Complete Guide: How to choose the best CBD products for your clientele in 2025.)