Brand Tone

Professional, Authoritative, Helpful, Enthusiastic, Trustworthy

Brand Values

• •Quality and Authenticity
• •Customer Service and Support
• •Growth and Expertise
• •Innovation
• •Reliability and Efficiency
• •Appreciation for Nature/Aesthetics

Best Practices

• •Develop a Central Tone & Voice Guide: Document the core characteristics of Evertree Wholesale’s tone (Professional, Authoritative, Helpful, Enthusiastic, Trustworthy) with examples of "do's and don'ts" for anyone creating content.
• •Focus on "Official Distributor" and "Leading Brands": Consistently leverage the authority and trust that comes from being an official partner of well-known, quality brands in all communications.
• •Balance Professionalism with a Human Touch: While maintaining a B2B professional demeanor, incorporate elements of their passion for the industry and customer care (e.g., "packaged with love," "eager to learn"). Avoid overly casual or slang language, but don't be afraid to show genuine enthusiasm for products and the industry.
• •Emphasize Benefits for the Retailer: All copy should ultimately answer "What's in it for me?" from the perspective of the retail business owner – access to popular products, reliability, support, ease of doing business, and ultimately, profitability.
• •Ensure Consistency Across All Channels: Whether it's website copy, email marketing, social media (even if limited for wholesale), or product descriptions, the core tone and values should be uniform. This includes the information provided on their YouTube channel and any B2B marketing materials.

Social Perception

Evertree Wholesale is perceived as a key European distributor of a wide range of vaping and smoking accessory products, working directly with established brands. They aim to be seen as a reliable source for retailers.

Copy Examples

• •Headline for a new premium vaporizer: "Elevate Your Inventory: Introducing the [Product Name]. Officially Distributed by Evertree Wholesale – Europe's Trusted Partner for Premium Vaping Technology."
• •Email intro to potential retail clients: "Partner with Evertree Wholesale and unlock a curated selection of Europe's leading vape brands. We simplify your sourcing with dedicated support, seamless ordering, and products your customers will love. Let's grow together."
• •Social media post about a popular restocked item: "They're back! 🔥 The sought-after [Product Name] is restocked and ready to ship. As official distributors, we guarantee authentic, latest-version stock. Sign up for your wholesale account today and give your customers the best."
• •Website banner about their service: "Evertree Wholesale: Your Direct Line to Top-Tier Vaping Supplies. Quality Brands, Expert Support, and Efficient Pan-European Delivery. We're more than a supplier; we're your partner in success."
• •About Us snippet emphasizing their roots & passion: "From our beginnings as passionate retailers in Dublin to becoming Europe's leading wholesale distributor, Evertree has always been driven by a love for innovation in the vaping world. We bring you the best brands, backed by genuine expertise and a commitment to your business."