Brand Tone

Innovative and Modern, Aspirational and Inspiring, Helpful and Customer-Centric, Professional yet Approachable, Enthusiastic and Festive (seasonally)

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •Beauty and Aesthetics
• •Convenience and Simplicity
• •Partnership (for the B2B side)

Best Practices

• •Focus on "Effortless Elegance": Consistently emphasize both the beauty/sophistication of the lights and the ease of use/convenience they offer. Avoid overly technical jargon in consumer-facing copy.
• •Show, Don't Just Tell: Use vivid, descriptive language that helps potential customers visualize their homes transformed by Everlights. Incorporate words like "vibrant," "dazzling," "seamless," "brilliant," and "glowing."
• •Maintain a Positive and Uplifting Voice: The product is about enhancing homes and celebrations. The copy should reflect this joy and excitement, inspiring customers about the possibilities.
• •Be Solution-Oriented: Address pain points (e.g., the hassle of hanging temporary lights, wanting unique home aesthetics) and clearly position Everlights as the ideal solution. Highlight benefits over just features.
• •Adapt for the Audience (Consumer vs. Partner): For Consumers: Keep the language aspirational, benefit-driven, and easy to understand. Focus on the lifestyle enhancement. For Partners: While still positive, adopt a more professional and opportunity-focused tone. Highlight market demand, support systems, and profitability. Ensure consistency in core brand values (quality, innovation) across all communications.

Social Perception

Generally Positive, Seen as a Premium Product, Reliant on Installer Quality, Innovative Leader, Engaged Community (online)

Copy Examples

• •Transform Your Home, Effortlessly. Discover Everlights – Smart, Stunning, Year-Round Radiance.
• •Dreaming of a home that shines for every season and celebration? ✨ With Everlights, vibrant, customizable lighting is at your fingertips. Swipe to see the magic, then tell us: what's the first custom scene you'd create? #Everlights #SmartHome #OutdoorLighting #HomeExterior #HolidayEveryday
• •Never Hang Holiday Lights Again! See How Everlights Can Simplify Your Seasons.
• •Illuminate Your Business Growth. Partner with Everlights and offer your clients the premier permanent lighting solution. Robust support, innovative products, and a bright future await. Learn more about becoming an authorized dealer.
• •Everlights Permanent Lighting. App-Controlled. Any Color. Any Occasion. Get Your Free Quote Today!