Brand Tone

Warm & Welcoming, Authentic & Rustic, Adventurous & Nature-Connected, Relaxing & Restorative, Family-Friendly & Fun, Conscious & Caring

Brand Values

• •Connection with Nature
• •Authentic Hospitality
• •History & Heritage
• •Family & Community
• •Adventure & Exploration
• •Relaxation & Rejuvenation
• •Social & Environmental Responsibility
• •Quality & Comfort

Best Practices

• •Embrace Warmth and Authenticity: Always write in a friendly, genuine, and approachable manner. Avoid overly corporate or impersonal language. Let the historic, welcoming spirit of the lodge shine through.
• •Focus on Experience and Emotion: Instead of just listing features, describe the *experiences* guests will have – the feeling of waking up to nature, the joy of shared adventures, the peace of disconnecting. Use evocative language that appeals to the senses and emotions.
• •Highlight Connection (to Nature, History, Each Other): Consistently weave in themes of connecting with the natural surroundings, the rich history of the lodge, and with loved ones. This reinforces core brand values.
• •Be Mindful of the Rustic Comfort Balance: The copy should reflect both the charming, historic, and rustic elements, as well as the comfortable, modern amenities that ensure a pleasant stay. It's a classic experience, not a roughing it one (unless referring to specific camping options).
• •Subtly Integrate Social and Environmental Responsibility: When appropriate, naturally incorporate mentions of the B Corp status, youth program, or sustainability efforts. This shouldn't be the primary message in all communications but should be a consistent thread that reinforces the brand's values and appeals to conscious travelers.

Social Perception

Highly Positive, A True Getaway, Ideal for Families and Couples, Excellent Base for Yosemite (especially Hetch Hetchy), More Than Just a Place to Stay, Appreciation for Social Mission, Trusted & Historic

Copy Examples

• •Headline (Website/Ad): Evergreen Lodge: Your Historic Yosemite Haven. Unplug, Explore, Reconnect.
• •Social Media Post (Instagram - with a stunning photo of a cabin porch): Morning coffee tastes better surrounded by whispering pines. ☕🌲 At Evergreen Lodge, find your peaceful corner of Yosemite and let the adventure begin. #EvergreenLodge #Yosemite #CabinLife #NatureEscape #ClassicYosemite
• •Email Subject Line (for a newsletter): 🍂 Fall into Yosemite Magic: Cozy Cabins & Crisp Adventures Await at Evergreen!
• •Website About Us Snippet: For over a century, Evergreen Lodge has been more than just a place to stay; it's a cherished Yosemite tradition. We blend rustic charm with thoughtful comforts, creating a welcoming space for families, adventurers, and all who seek the timeless beauty of the High Sierra. And as a certified B Corp, your stay supports our commitment to our youth and our planet.
• •Promotional Offer Copy: Create Lasting Yosemite Memories. Book your 3-night Evergreen Lodge getaway and receive a complimentary s'mores kit for cozy evenings under the stars. Because some traditions are too sweet to miss. ✨