Brand Tone

Enthusiastic, Motivational, Direct, Benefit-Oriented, Confident, and Positive

Brand Values

• •Performance and Efficacy
• •Quality
• •Customer Satisfaction
• •Health and Energy
• •Transparency

Best Practices

• •Always Focus on the 'Why': Connect product features to tangible user benefits (e.g., 'vitamins and amino acids' translates to 'sustained energy and better recovery').
• •Highlight customer testimonials to build trust and community.
• •Use energetic and motivational language.
• •Emphasize the benefits of increased energy, endurance, and concentration.
• •Focus on fast delivery as a key selling point.

Social Perception

Positive among users, Trustworthy (within its customer base)

Copy Examples

• •Das Upgrade für euer Workout (The upgrade for your workout)
• •Geschmacklich unschlagbar (taste unbeatable)
• •Mehr Energie was will man mehr (more energy, what more could you want)
• •Wirkung ist auch super (effect is also great)
• •Our community loves the taste – and the results!