Brand Tone

Fashion-forward and Stylish, Confident and Aspirational, Quality-conscious and Informative, Approachable and Customer-centric, Direct and Value-Oriented

Brand Values

• •Quality Craftsmanship
• •Style and Fashion Leadership
• •Versatility
• •Customer Satisfaction
• •Value
• •Protection & Functionality

Best Practices

• •Lead with Style, Support with Substance: Always open with the fashion-forward, stylish aspect of the sunglasses, then follow up with details about quality, materials (TR90, polarization, UV protection), and the NYC design origin to reinforce value and trustworthiness.
• •Emphasize "NYC Designed": Consistently reference the New York design heritage to evoke a sense of modern, urban sophistication and trend awareness.
• •Use Confident & Empowering Language: Employ words that inspire confidence and a sense of elevated style (e.g., "elevate," "signature," "statement," "flawless," "bold," "own your moment").
• •Maintain Clarity on Value Proposition: Subtly weave in the message of high-end quality and design at an accessible price point, supported by offers like free shipping and lifetime warranty.
• •Be "Ever" Versatile: Use the tagline "Wear Your Ever Wherever" and create copy that reflects the versatility of the sunglasses for various occasions and styles, from casual to more formal.

Social Perception

Positive for Style and Quality, Good Value for Money, Trustworthy (generally), Fashionable Accessory

Copy Examples

• •Shop the new collection now and get 30% off any 3 pairs. #Evercollection #NYCEyewear #StyleElevated #Polarized #Fashion Sunglasses
• •Find your perfect pair today and enjoy free shipping on orders over $100.
• •Designed for the bold, crafted for The Ever Collection by K Michael.
• •Explore handcrafted sunglasses designed in NYC.
• •Wear Your Ever Wherever