Brand Tone

innovative, confident, and eco-conscious

Brand Values

• •Sustainability
• •Innovation
• •Quality & Reliability
• •Customer-Centricity (aspired)
• •Performance

Best Practices

• •Emphasize Sustainability: Consistently weave in the eco-friendly benefits of electric mobility in all communications. Use phrases like "zero emissions," "cleaner environment," and "sustainable choice."
• •Highlight Innovation and Quality: Showcase the advanced technology, design features (like app integration, swappable batteries, quality components), and the Swedish R&D background where applicable.
• •Maintain a Confident and Empowering Voice: Use strong verbs and aspirational language that speaks to freedom, performance, and being part of a modern solution.
• •Be Transparent and Address Concerns: While highlighting positives, acknowledge and address customer feedback constructively. If there are known issues (like range variations), provide clear explanations or solutions. This builds trust.
• •Adapt to the Platform, but Maintain Core Values: While the tone on TikTok might be more playful and visual, the underlying message of innovation, quality, and sustainability should remain consistent across all channels, from website copy to social media posts and customer service interactions.

Social Perception

Positive: Many customers appreciate the design, quality, and performance of Eveons products, particularly the electric scooters and bikes. They are seen as a provider of modern, eco-friendly transportation. The brand is recognized for its innovation and contribution to sustainable mobility in regions like Dubai. Mixed/Negative: Some customers have reported issues with after-sales service, product specifications not matching website descriptions, and occasional product malfunctions. There are concerns about the actual range of some scooters compared to advertised claims. Price is sometimes mentioned as being high, leading to higher expectations for quality and service.

Copy Examples

• •Headline: Ride the Future. Breathe Cleaner Air. Body: Eveons electric scooters aren't just a way to move; they're a commitment to a greener tomorrow. Experience thrilling performance and zero emissions. Explore your city, sustainably.
• •Headline: Innovation in Every Bolt. Power in Every Ride. Body: Engineered in Sweden, built for your journey. Eveons combines cutting-edge technology with premium components to deliver electric mobility you can trust. Discover the difference quality makes.
• •Headline: Unleash Your Commute. Conquer the City. Body: Tired of traffic? Eveons electric bikes and scooters offer the speed, range, and agility to transform your daily travel. Effortless, exhilarating, and eco-friendly.
• •Headline: Designed for Life. Built for Adventure. Body: From sleek city cruisers to rugged all-terrain e-bikes, Eveons offers a diverse range of electric vehicles to match your lifestyle. Find your perfect ride and rediscover the joy of movement.
• •Headline: Join the Eveons Eco-Movement. Body: More than just a ride, it's a statement. Choose Eveons and be part of a community dedicated to innovative, sustainable, and exhilarating electric mobility.