Brand Tone

Inspirational & Empowering, Authentic & Passionate, Community-Oriented & Inclusive, Slightly Edgy & 'Badass', Approachable & Customer-Focused

Brand Values

• •Personal Growth & Evolution
• •Transformation & Positive Change
• •Individual Expression & Freedom
• •Authenticity
• •Community & Connection
• •Quality & Comfort
• •Making a Positive Impact

Best Practices

• •Develop a Brand Voice Guide: Clearly outline the brand's tone and values, including 'do's and don'ts' for language and specific keywords.
• •Always Lead with 'Why': Remind the audience of the brand's core mission of personal evolution and connect product features back to deeper values.
• •Foster Community in Communication: Use inclusive language, encourage interaction, and feature customer stories.
• •Maintain Authenticity: Let the founder's story and passion shine through, sharing behind-the-scenes glimpses and inspiration.
• •Balance Inspiration with a Touch of Boldness: Incorporate the 'badass' element where appropriate to convey confidence and a proactive stance.

Social Perception

Positive Product Experience, Appreciation for Design & Meaning, Strong Customer Service, Community Feel, Empowerment

Copy Examples

• •It's more than just clothing; it's a daily reminder of your journey. ✨ Our latest collection is designed to move with you, inspire you, and empower your personal evolution. What step are you taking today towards the next version of yourself? Share your story with the #EVCLACrew. #FindYourEvolution #WearYourValues #PersonalGrowth
• •Wrap yourself in more than just comfort – embrace your evolution. The [Product Name] Hoodie, crafted from premium, soft-touch fabric, features our signature [Logo Name] emblem, a symbol of [briefly state logo meaning, e.g., continuous growth/balanced energy]. It's designed not just to feel good, but to inspire you to live authentically and chase your brightest future. Become the architect of your own change. [Shop Now Link]
• •Unlock Your Next Level: Inspiration Inside from EVCLA. At EVCLA, we believe every day is a new opportunity to evolve. That's why we pour passion into every design, creating apparel that’s a catalyst for your personal transformation. Discover pieces that speak to your journey and join a community committed to a brighter, more badass tomorrow.
• •EVCLA: Dress the Part of Your Own Evolution. Shop Inspirational Apparel.
• •Don't just wear a brand. Wear your progress. EVCLA - Apparel for your personal evolution. Shop now and get 10% off your first order. #EVCLA #EvolveYourStyle