Tono de Marca

Authentically Australian, Adventurous & Rugged, Reliable & Trustworthy, Down-to-Earth & Friendly, Proud & Passionate

Valores de Marca

• •Australian Made & Owned
• •Quality & Durability
• •Innovation
• •Reliability & Performance
• •Customer Focus & Community
• •Adventure & Outdoor Lifestyle

Mejores Prácticas

• •Embrace the "Aussie Voice": Use relatable Australian colloquialisms, humour (where appropriate), and a friendly, down-to-earth tone. Avoid overly corporate or generic language. Think "mate" not "esteemed customer."
• •Highlight "Australian Made" and "Built for Australian Conditions": Consistently weave in the pride of local manufacturing and the products' suitability for the unique Australian environment. This is a key differentiator.
• •Focus on the Adventure and Lifestyle: Connect the products to the experiences they enable. Use evocative language that paints a picture of outdoor adventures, freedom, and making memories.
• •Show, Don't Just Tell (Reliability & Durability): Instead of just saying products are durable, use customer testimonials, stories of longevity, and details about robust construction and components (like specific compressors).
• •Maintain a Helpful and Community-Oriented Approach: In all communications, from ad copy to social media responses, be approachable, helpful, and foster a sense of belonging among Evakool users. Encourage user-generated content and celebrate customer adventures.

Percepción Social

Positive Reputation, Trusted for Toughness, Good Value, Support for Local, Responsive Customer Service, Associated with Adventure

Ejemplos de Copy

• •Headline: Keep Your Adventure Cool. Aussie-Proof Fridge Freezers. Body: Heading bush? Beach-bound? Don't let a melted esky ruin your trip. For nearly 30 years, Evakool has been the heart of Aussie adventures, big and small. Our legendary portable fridge freezers and iceboxes are built tough right here in Queensland, ready for whatever the outback throws at 'em. Grab an Evakool and keep the good times (and the snags) chilled. Call to Action: Explore the Range & Get Adventure-Ready!
• •Headline: Real Mates. Real Adventures. Real Cold. Body: From Cape York to Tassie, Evakool is the trusted mate for Aussie explorers. Our gear isn't just made; it's forged in the Aussie spirit – tough, reliable, and always up for the challenge. Check out stories from the Evakool legends out there living the dream, powered by the best in portable cooling. Call to Action: Share Your Evakool Story! #EvakoolLegends
• •Headline: Don’t Sweat The Small Stuff (Or The Big Heat). Body: When you're off-grid, the last thing you need is a fridge that can't handle the heat. Evakool fridge freezers are engineered with decades of Aussie know-how, delivering relentless cooling power you can depend on. So, focus on the adventure, we’ll keep things frosty. Call to Action: Find Your Perfect Adventure Cooler.
• •Headline: Born & Bred on the Sunshine Coast. Built for Australia. Body: We're not just Australian-owned; we're Australian-made. Every Evakool fibreglass icebox and many of our fridge freezers are crafted with passion right here on the Sunny Coast. That means local jobs, premium quality, and cooling solutions designed by Aussies, for Aussies. Call to Action: Support Aussie Made. Choose Evakool.
• •Headline: Your Thirst Aid Kit for the Great Outdoors. Body: Whether it's a cold one after setting up camp or keeping the catch fresh, Evakool has you covered. Our range of iceboxes and portable fridges are the ultimate companions for any Aussie expedition. Durable, efficient, and ready to roll. What’s in your Evakool? Call to Action: Shop Iceboxes & Fridges Now!