Brand Tone

Artisanal & Passionate, Minimalist & Poetic, Authentic & Rooted, Elevating the Everyday, Calm & Contemplative

Brand Values

• •Artisanship & Craftsmanship
• •Authenticity & Imperfection
• •Patience & Dedication
• •Beauty in Simplicity (Minimalism)
• •Connection & Transmission
• •Enhancing Daily Life

Best Practices

• •Embrace Poetic & Evocative Language: Use words that convey artistry, patience, and the sensory experience of the ceramics (e.g., "whispers," "dance," "embrace," "journey," "soulful"). Reflect the idea that "chaque geste raconte une histoire."
• •Consistently Reference Core Philosophies: Weave in terms like "Wabi-sabi," "beauty of imperfection," "handmade," "minimalist," and "artisanal" naturally within product descriptions, social media posts, and 'About Us' sections.
• •Tell the Story Behind the Craft: Share insights into Delphine's process, her Korean inspiration, and the time and care invested in each piece. This reinforces authenticity and the value of craftsmanship.
• •Focus on the "Why" & Emotional Connection: Explain how the ceramics are designed to "sublimate the quotidien" or enhance "l'art culinaire." Connect the products to feelings of calm, beauty, and mindful living.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic (minimalist, natural, artistic). The language should complement the images, creating a cohesive and immersive brand experience.

Social Perception

The brand is likely perceived as a small, artisan-led business offering high-quality, unique ceramic pieces. Customers are likely drawn to the aesthetic (minimalist, Wabi-sabi) and the story behind the creations (handmade by Delphine, Korean influence).

Copy Examples

• •Eunjoo Ceramik: Where Earth, Hand, and Heart Meet. Discover stoneware that breathes. Each cup, bowl, and vase is a slow dance of patience, shaped by hand with a love for the beautifully imperfect. Bring the calm of Wabi-sabi into your home.
• •More Than a Mug. It's a Morning Ritual. Feel the warmth of handcrafted stoneware. Our minimalist designs, inspired by Korean heritage and the quiet beauty of Wabi-sabi, transform your daily coffee into a moment of art.
• •The Story of Clay, Told in Every Curve. At Eunjoo Ceramik, Delphine pours her passion and Korean-inspired artistry into every piece. These aren't just ceramics; they are unique journeys of creation, ready to become part of your everyday story.
• •Embrace Imperfection. Elevate Your Table. Inspired by the Japanese philosophy of Wabi-sabi, our ceramics find beauty in the unique variations of the handmade. Perfect for those who cherish authenticity and wish to bring a touch of serene, minimalist art to their culinary experiences.
• •From Our Hands to Your Home: Ceramics Crafted with Soul. Each Eunjoo Ceramik piece is a testament to the slow, mindful art of pottery. Lovingly handcrafted, these stoneware treasures are designed to sublimate your daily moments and connect you to the artisan's touch.