Brand Tone

Enthusiastic and Passionate, Community-Focused and Friendly, Helpful and Educational, Reliable and Established, Accessible and Encouraging

Brand Values

• •Creativity
• •Quality
• •Customer Satisfaction
• •Tradition and Reliability
• •Community Building
• •Respect for Human Beings
• •Honest Work
• •Teamwork
• •Humility
• •Pursuit of Success

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive, and encouraging language. Words like "create," "inspire," "imagine," "beautiful," "love," and "passion" should be staples.
• •Foster Community: Address the audience directly and inclusively (e.g., "fellow crafters," "our community," "let's create together"). Encourage interaction and sharing.
• •Be Genuinely Helpful: Provide real value. Whether it's a tip, a tutorial, or product information, the copy should aim to assist the crafter. Position the brand as a knowledgeable friend.
• •Reinforce Trust and Heritage (Subtly): Occasionally weave in mentions of their experience (e.g., "Trusted for 25 years," "Your partners in creativity since 1999") without overdoing it. This builds credibility.
• •Stay True to "DIY" Empowerment: The core message should always empower the customer to "Do It Yourself." The copy should make crafting feel accessible, enjoyable, and rewarding, regardless of skill level. Focus on the joy of creation and the satisfaction of handmade items.

Social Perception

Go-To Source for Craft Supplies, Trusted Partner in Crafting, Community Hub

Copy Examples

• •Instagram Post (New Product): "Unleash your inner artist! ✨ Our new line of vibrant fabric dyes has just arrived. Perfect for giving wings to your most colorful creations. High quality, easy to use, and ready to make your DIY dreams a reality. What will you create today? #AfricanArtesanato #DIYCrafts #FabricDye #CreateEveryDay #ArtesanatoComAmor"
• •Facebook Ad (Workshop): "Join the African Artesanato family! 💖 Our popular 'Introduction to Patchwork' workshop is back. Learn from the best, connect with fellow craft lovers, and take home a beautiful piece made by YOU. For 25 years, we've been fueling Brazil's creativity – come be a part of our story! Book your spot now. [Link] #FaçaVocêMesmo #ComunidadeCriativa #PatchworkBrasil #AulasDeArtesanato"
• •Website Banner (General): "Your Creative Journey Starts Here! For over two decades, African Artesanato has been the trusted partner for crafters across Brazil. Top-quality supplies, expert advice, and a passion for making. Explore our 6,000+ products and let your imagination soar! #CraftSupplies #Artesanato #InspiraçãoCriativa"
• •Email Newsletter Snippet (Promoting a Sale): "Hey Crafter! 👋 Ready to stock up? Our 'Creative Spark' sale is ON! Get [XX]% off on selected yarns, paints, and tools. We believe in quality materials for your amazing projects. Don't miss out on bringing your ideas to life for less! Shop now and keep creating! [Link] #PromoçãoArtesanato #Qualidade #Inspiração"
• •YouTube Video Intro (Tutorial): "Hello, creative minds, and welcome back to the African Artesanato channel, your official crafting space from Ateliê na TV! Today, we're diving into [Technique] with an easy-to-follow tutorial using our fantastic [Product Name]. Get your materials ready, and let's create something beautiful together. Remember, with the right tools and a bit of passion, you can make anything! #DIYTutorial #CraftingCommunity #AtelieNaTV"