Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Effortless and Casual, Playful and Fun, Confident and Empowering (subtly)

Brand Values

• •Style & Trend Consciousness
• •Ease & Effortlessness
• •Comfort & Practicality
• •Individuality & Fun
• •Customer Connection
• •Small Business Support (possible)

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., friendly, playful, trendy, effortless). Include "do's and don'ts" with examples specific to Etta + East. For instance, "Do: Use emojis to add personality. Don't: Use overly formal or technical jargon."
• •Know Your Audience: Continuously research and understand your target customer. The copy should resonate with their language, aspirations, and sense of humor. If the audience is young and trend-savvy, the copy can reflect that.
• •Use Consistent Language and Phrasing: Regularly use a set of keywords and phrases that embody the brand, such as "easy + effortless," "fun + funky," "cute + comfy," "style made simple." This repetition reinforces brand identity.
• •Be Authentic and Relatable: Let the personality of the brand (and potentially the owner, as seen in the wholesale description) shine through. Share relatable moments or style struggles, and position the brand as the solution in an approachable way.
• •Review and Refine Regularly: Periodically audit all copy across different platforms (website, social media, emails, ads) to ensure it aligns with the established tone. Get feedback and be willing to adjust as the brand evolves or as new trends emerge, while staying true to core values.

Social Perception

As a Retailer: Customers likely perceive Etta + East as a source for trendy, casual, and fun women's clothing and accessories that are easy to wear. The boutique is seen as a place to find unique items, especially graphic tees and on-trend pieces. As a Wholesaler (if applicable to the primary brand): Other boutique owners view Etta + East as a reliable and favorable vendor with products that resonate well with their customers. The overall perception leans towards a brand that is relatable, stylish without being intimidating, and focused on making fashion enjoyable and accessible.

Copy Examples

• •Instagram Post (New Arrivals): Hello, weekend wardrobe! 😍 Our latest drop is here and it's all about those easy, breezy, 'throw-on-and-go' vibes that still make a statement. Get ready to be cute, comfy, AND effortlessly cool. 😉 Tap to shop or swing by the store! #EttaAndEast #NewCollection #FunkyFresh #CuteAndComfy #EffortlessStyle
• •Email Subject Line (Sale): 🚨 HAPPY HOUR ALERT! 🚨 Snag your faves before they're gone! 😉 Email Body Snippet: Hey, gorgeous! Your closet called, it's craving something new and fun. 😉 Good news! Our Happy Hour deals are ON, meaning you can grab those Etta + East pieces you've been eyeing at a price that’ll make you smile. Effortless style just got even easier on the wallet! Shop now and treat yourself! ✨
• •Product Description (Graphic Tee - "I'M THE LUCKY ONE"): Feeling lucky? You will be in this super soft, ultra-comfy graphic tee! Perfect for those days when you want to keep it casual but still show off your fun side. Pair it with your fave jeans or shorts for an instant 'cool girl' look. Easy to wear, easier to love. #EttaOriginals #GraphicTeeLove #ImTheLuckyOne #CuteAndComfy #EffortlessFashion
• •TikTok Video Caption (Styling Video): 3 ways to rock our new [Product Name]! 🌪️ Which look is your fave? Keeping it fun, funky, and ALWAYS comfy. ✨ #EttaAndEastStyle #TikTokFashion #StyleHacks #EasyOutfits #ShopTheLook
• •Facebook Ad (General Brand Awareness): Tired of clothes that are all fuss, no fun? 👋 At Etta + East, we curate collections that make styling a breeze. Think trendy pieces, comfy fabrics, and that effortlessly cool vibe you love. Discover your new favorite outfit today! #ShopEttaAndEast #WomensBoutique #FunFashion #EffortlessChic #JoplinMO