Brand Tone

Sentimental, Gift-Oriented, and Celebratory

Brand Values

• •Quality & Craftsmanship
• •Everlasting Love & Connection
• •Customer Satisfaction
• •Uniqueness & Thoughtfulness
• •Beauty & Elegance

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., romantic, luxurious, heartfelt, creative), and "words to avoid." Share this with anyone creating content.
• •Focus on "Eternal" and "Love": Consistently weave in themes of enduring affection, timelessness, cherished memories, and deep emotional connections in all communications. This is central to the "Eternal Loves" name.
• •Highlight Quality and Craftsmanship: Whether it's the meticulous process for the gold roses or the personalized artistry of the LED frames, emphasize the care and quality that goes into each product.
• •Use Emotive Language: Employ words that evoke feelings of love, joy, sentimentality, and appreciation. Tell stories (or encourage customers to imagine their stories) around the gifting and receiving of these items.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website, in email marketing, on any future social media, and in customer service interactions is aligned. This builds trust and a cohesive brand identity.

Social Perception

Customers perceive the brand positively, associating it with high-quality, beautiful products that make for impressive and meaningful gifts. The service, including delivery, is also praised.

Copy Examples

• •More than a gift, it's a promise. Our 24k Gold Eternal Roses: a timeless expression of love that lasts forever. Handcrafted for your unforgettable moments. ✨ Shop now at www.eternalloves.eu.
• •Turn your cherished memories into a radiant work of art. Our Personalized LED Light Frames capture the essence of your special moments, beautifully hand-drawn and illuminated. A unique gift that speaks from the heart. Eternalize your story with EternalLove.
• •A Gift as Everlasting as Your Love 💖 Inside: Exquisite Eternal Roses & Personalized Keepsakes.
• •Experience True Elegance. Real Roses, Dipped in Pure 24k Gold. The Ultimate Symbol of Eternal Love.
• •Celebrate your furry best friend! 🐾 Our custom LED light frames transform beloved pet photos into glowing tributes. The perfect, heartfelt gift for any pet owner. Create yours today!