Brand Tone

Feminine & Empowering, Friendly & Approachable, Stylish & Trendy, Aspirational yet Accessible, Passionate & Sincere

Brand Values

• •Quality & Craftsmanship
• •Style & Personal Expression
• •Empowerment
• •Authenticity
• •Colombian Pride
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, personality traits (e.g., feminine, empowering, friendly), preferred vocabulary, "do's and don'ts" for language, and examples. This ensures anyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand who the "authentic, modern, and stylish woman" is. What are her aspirations, challenges, and how does she communicate? Tailor the language to resonate with her directly.
• •Prioritize "Empowerment" and "Expression": Consistently weave in words and phrases that reinforce the idea that Etcetera accessories help women feel confident and express their individuality (e.g., "shine," "your story," "own your style," "feel powerful").
• •Maintain a Friendly and Approachable Demeanor: Use conversational language, emojis where appropriate (especially on social media), and address the audience directly ("you," "your"). Avoid overly formal or technical jargon.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us, blog) matches the tone on Instagram, Facebook, TikTok, email newsletters, and any customer service interactions. Regular audits can help maintain this consistency.

Social Perception

Positive Product Reception, Engagement, Fashion-Forward, Good Customer Service (Implied), Community Feel

Copy Examples

• •✨ Hello, new obsessions! ✨ Our latest collection has just landed, filled with unique pieces designed to let your authentic style shine. Discover accessories crafted with love, made to empower. Which one will tell your story today? #EtceteraAccesorios #NewCollection #StyleEmpowered #ColombianDesign
• •More than just an earring, it's a whisper of confidence. Handcrafted with meticulous care, these versatile beauties are designed to move with you, from your everyday moments to your most special occasions. Feel the quality, express your essence. ✨
• •Ready to elevate your look? 😉 We're spilling our favorite secrets on how to layer necklaces like a pro! Get inspired and learn how to combine your Etcetera pieces for that effortlessly chic vibe. Click to read more and unlock your inner stylist! 💖 #EtceteraStyle #FashionTips #AccessorizeMe
• •Own your vibe. 👑 Accessories that speak louder than words. Which Etcetera piece makes you feel unstoppable today? Show us your look! #EtceteraGlowUp #AccessoryQueen #ColombianStyle #BeYou
• •Born from a dream in Colombia, crafted for you. At Etcetera, we believe every accessory is a chance to express your unique sparkle. We pour our hearts into every detail, hoping to make you feel as beautiful and empowered as you truly are. Thank you for being part of our journey. 💖 #EtceteraHistoria #HechoConAmor #ModaColombiana