Brand Tone

Conscious & Passionate, Informative & Transparent, Aspirational & Elegant, Friendly & Direct (especially on TikTok), Innovative

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Design
• •Customer Empowerment (Eco-consciousness)
• •Transparency
• •Global Inspiration

Best Practices

• •Always anchor messaging in the core values of sustainability, ethical production, and quality design. Every piece of copy should reinforce at least one of these pillars.
• •Don't just state you're sustainable; explain how. Briefly mention certifications (Oeko-Tex Made in Green), materials (Small Farm Cotton, recycled yarns), and processes (zero waste manufacturing) to build credibility and transparency.
• •While the tone should be aspirational and speak to luxury and beauty, it must always be grounded in the tangible actions the brand takes towards sustainability. Avoid greenwashing by being specific.
• •Incorporate terms like "earth-wise," "eco-friendly," "planet-conscious," "responsibly made," and "sustainable luxury" consistently. On platforms like TikTok, use direct and passionate calls to action related to environmental responsibility.
• •Ensure the copywriting tone aligns with the visual aesthetic. If the visuals are elegant and inspired, the language should be too, while still being accessible and informative. The slightly more informal, direct tone on TikTok is appropriate for that platform but should still echo the core messages of sustainability and design.

Social Perception

Eco-Conscious Leader, Provider of Stylish, Quality Bedding, Trustworthy (due to certifications), Emerging Brand Awareness, Positive but Limited Feedback

Copy Examples

• •Headline: Sleep Beautifully, Live Sustainably. Body: Introducing Etavonni Home: Where luxurious comfort meets a deep commitment to our planet. Our Oeko-Tex certified bedding isn't just exquisitely designed with global inspirations; it's crafted with recycled materials and ethically sourced cotton. Make your sanctuary a testament to style and sustainability. #EtavonniHome #SustainableLuxury #PlanetConsciousLiving
• •Headline: Rest Assured: Our Planet Thanks You. Body: Did you know your bedding choice can make a world of difference? At Etavonni Home, we use innovative, earth-wise practices, from Small Farm Cotton to RE(cycled) yarns, ensuring every piece is Made in Green. Beautiful designs, responsibly made. That's the Etavonni promise. #EcoFriendlyHome #MadeInGreen #ZeroWasteLiving
• •Headline: Wrap Yourself in Artistry & Ethics. Body: Discover the vibrant, globally-inspired patterns of Etavonni Home. Each duvet cover tells a story, woven with the softest, safest materials—Oeko-Tex certified and free from harmful substances. Elevate your bedroom with decor that’s as kind to the Earth as it is to your skin. #EthicalDecor #ArtisanInspired #SafeAndStylish
• •Headline: The Future of Bedding is Here: Beautifully Responsible. Body: Etavonni Home is more than just bedding; it's a choice for a better tomorrow. We’re passionate about minimizing our carbon footprint, championing recycled materials, and ensuring every product meets the highest standards of sustainability and design. Join the eco revolution, one beautiful bedroom at a time. #SustainableSlumber #EcoChic #DesignWithPurpose
• •Headline: From Recycled Bottles to Your Blissful Bed. Body: Experience the innovative comfort of our RE(cycled) Collection. We transform waste into wonderful, Oeko-Tex certified bedding that’s incredibly soft and stunningly designed. Sleep soundly knowing you've chosen beauty that doesn't cost the Earth. #RecycledWithLove #CircularLiving #EtavonniREcycled