Brand Tone

Elegant & Sophisticated, Artisanal & Traditional, Empowering & Confident, Exclusive & Unique

Brand Values

• •Craftsmanship & Quality
• •Exclusivity & Uniqueness
• •Heritage & Tradition
• •Elegance & Sophistication
• •Social Responsibility & Empowerment
• •Timeless Style

Best Practices

• •Develop a Brand Voice Guide: Document Estilo Cautivo's core values, personality traits (elegant, artisanal, empowering, exclusive), a defined vocabulary list (e.g., "haute couture," "artisanal," "exclusive," "heritage," "empowerment," "sophistication," "timeless"), and a "do's and don'ts" list for language. This ensures anyone writing for the brand understands its essence.
• •Emphasize Storytelling: Weave the brand's rich heritage, the founder's journey, and the social impact mission into product descriptions, "About Us" sections, and social media posts. Stories create emotional connections and reinforce values.
• •Focus on "Unique" and "Exclusive": Consistently highlight what makes Estilo Cautivo different – the handcrafted nature, the limited-edition feel, the 40 years of couture experience, and the use of fine materials. Avoid generic fashion jargon.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual presentation. The sophisticated and artistic imagery on Instagram and the website should be complemented by equally refined and descriptive language.
• •Speak to the Target Audience's Aspirations: The copy should resonate with a woman who values elegance, individuality, quality craftsmanship, and potentially, ethical and purposeful brands. Use language that makes her feel confident, unique, and part of an exclusive story.

Social Perception

A provider of high-quality, artistic, and unique garments. Customers appreciate the detailed craftsmanship and the distinctive nature of the clothing. A brand that offers elegant and versatile pieces that can elevate an outfit. A trustworthy brand due to the quality and beauty of its products.

Copy Examples

• •Headline: Estilo Cautivo: Where Heritage Weaves the Future of Elegance. Body: For over 40 years, our atelier has been a sanctuary of haute couture, transforming threads into timeless statements. Discover the art of macramé and crochet, reimagined for the modern woman who commands attention. Each piece, a testament to exclusive design and sophisticated craftsmanship. *Own your unique.*
• •Headline: More Than Just Thread: Wear a Story of Empowerment. Body: At Estilo Cautivo, every knot tells a story. We believe in fashion with purpose, empowering talented head-of-household mothers through the art of couture. Choose a garment that not only captivates with its beauty but also uplifts with its soul. *Style that empowers. Quality that endures.*
• •Headline: The Luxury of Exclusivity. The Promise of Craftsmanship. Body: Indulge in the Estilo Cautivo Luxury collection – where precious stones, silver, and gold plating meet artisanal mastery. These aren't just clothes; they are heirlooms in the making, designed for those who appreciate the pinnacle of elegance and unique expression. *Define your legacy.*
• •Headline: Captivate the Room. Effortlessly. Body: Our latest collection fuses timeless tradition with contemporary allure. From intricately woven macramé dresses to elegantly crafted accessories, find the piece that speaks to your confident spirit. With Estilo Cautivo, make every entrance unforgettable. *Embrace your captivating style.*
• •Headline: Atelier Crafted. Uniquely Yours. Body: Experience the bespoke beauty of the Estilo Cautivo Atelier line. Each piece is a dialogue between our master artisans and your individuality, resulting in haute couture that is as unique as you are. Elevate your wardrobe with handcrafted sophistication. *Your vision, our craftsmanship.*