Brand Tone

Trendy, Fashion-Forward, Approachable, Passionate, Quality-Conscious, Empowering

Brand Values

• •Empowerment: Helping women (and men) feel confident and stylish.
• •Quality: Offering well-made apparel and good customer service.
• •Fashion & Style: Providing trendy, head-turning pieces.
• •Customer Connection: Building a relationship with customers.
• •Entrepreneurship: Evidenced by the owner's journey and book.

Best Practices

• •Incorporate the 'Runway' Concept: Subtly weave in the idea that everyday life is an opportunity to showcase personal style and confidence, aligning with the 'Life's a runway' ethos.
• •Share the story and values behind the brand when appropriate to build a deeper connection.
• •Highlight the empowering aspect of fashion, focusing on how the brand's pieces help customers feel confident and stylish.
• •Emphasize the quality of the products and the excellent customer service provided.
• •Use engaging language that reflects current trends and a vibrant, confident image.

Social Perception

Positive perception, enhanced credibility through physical boutique presence, local recognition as a Black-owned business. Customers generally praise the customer service, quality of products, and stylish selections.

Copy Examples

• •Life's a runway.
• •Shop the HAUTEST Boutique & Beauty Bar.
• •Get ready to shine.
• •New Arrivals: On-trend pieces to turn heads.
• •Empowering you with quality-made pieces and stellar customer service.