Brand Tone

Authentic & Traditional, Evocative & Sensory, Elegant & Refined, Warm & Appreciative, Natural & Caring

Brand Values

• •Portuguese Heritage & Authenticity: "Whoever buys the products will always identify a bit of Portugal in them."
• •Artisanal Craftsmanship & Quality: "Concebemos, criamos e fazemos sabonetes com Arte" (We design, create and make soaps with Art).
• •Natural Ingredients & Well-being: Use of natural, local ingredients and essential oils, promoting a sense of well-being and care.
• •Sensory Experience: Aiming to provide more than just a product, but a "sensory journey" that elevates the spirit.
• •Customer Focus & Partnership: Striving for unique customer experiences and offering customization, viewing customer relationships as partnerships.
• •Sustainability & Local Sourcing (implied): Mention of using local producers and ingredients like cork suggests an inclination towards sustainable and local practices, though not always explicitly detailed as a primary marketing point.

Best Practices

• •Embrace Storytelling: Weave narratives about Portuguese culture, the origin of ingredients, or the inspiration behind a product into the copy. Connect emotionally with the audience by sharing the "why" behind the brand.
• •Use Sensory Language: Appeal to sight, smell, and touch. Use descriptive adjectives that evoke the textures, aromas, and visual beauty of Portugal and the products themselves (e.g., "sun-warmed figs," "delicate floral notes," "velvety lather").
• •Highlight Authenticity and Craftsmanship: Consistently mention the "Made in Portugal" aspect, the artisanal processes, and the quality of natural ingredients. Use phrases like "handcrafted," "traditional methods," "locally sourced" where applicable.
• •Maintain a Warm and Slightly Formal Elegance: The tone should be welcoming and appreciative, yet maintain a sense of refined quality. Avoid overly casual slang while still being approachable and human. This is especially true for the "Saudade" premium line.
• •Develop a Bilingual Strategy (if targeting both Portuguese and international markets): Ensure that translations maintain the intended nuance and evocative quality of the original language. Keep key brand terms and cultural references consistent and understandable across languages. If using a mix on social media, ensure it feels natural and inclusive.

Social Perception

Positive Association with Portugal, High-Quality Products, Aesthetically Pleasing, Evokes Positive Emotions, Trustworthy (emerging)

Copy Examples

• •Headline (for a new soap collection): "Unlock the Essence of Portugal. Our new collection, handcrafted with tradition and the finest local botanicals, invites you on a sensory journey home."
• •Instagram Caption (for a candle image): "Let the warm glow and evocative aroma of our [Scent Name] candle transport you to the sun-drenched fields of Portugal. Hand-poured with love, for moments of pure tranquility. #EssenciasDePortugal #PortugueseCraftsmanship #SensoryEscape"
• •Product Description (for a diffuser): "Experience the subtle art of Portuguese perfumery. Our unique cork diffuser slowly releases the [Scent Name] fragrance, weaving a tapestry of delicate aromas that whisper tales of heritage and natural beauty throughout your space."
• •Email Subject Line (for a promotion): "Discover Portugal's Treasures: A Gift of Artisan Soaps & Scents Awaits You."
• •Facebook Post (highlighting a specific ingredient): "From the ancient olive groves of Portugal to your home. Our soaps are enriched with pure, cold-pressed olive oil, a timeless secret to nurtured, radiant skin. Feel the authentic touch of nature. [Link to product] #PortugueseOliveOil #NaturalSkincare #EssenciasPT"