Brand Tone

Calming and Soothing, Natural and Pure, Holistic and Nurturing, Elegant and Sophisticated, Empowering and Insightful

Brand Values

• •Well-being: Promoting tranquility, balance, and relaxation.
• •Natural Quality: Commitment to high-quality, natural ingredients and scents.
• •Self-Connection: Encouraging a deeper relationship with oneself and one's environment.
• •Ethical Practices: Mention of sustainability and ethical sourcing.
• •Transformation & Empowerment (especially for services): Helping individuals unlock their potential.

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., adjectives like "calming," "natural," "empowering"), provides "do's and don'ts" for language, and includes examples of writing in that voice. This ensures anyone creating content understands the desired style.
• •Focus on "You" and Benefits: Address the customer directly ("you") and highlight how the products or services will benefit them by enhancing their well-being, bringing calm, or helping them connect with their inner selves, rather than just listing product features.
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses (smell, touch, sight) and evoke feelings of peace, nature, and tranquility. For example, instead of "smells good," try "a delicate aroma that soothes the spirit."
• •Maintain Consistency Across All Platforms: Ensure the brand tone is consistently applied everywhere, from the website and product descriptions to any (future) social media posts, email newsletters, and customer service interactions. This builds brand recognition and trust.
• •Align Product Copy with Service Ethos (if applicable): Given Mariana's coaching services, subtly weave in themes of empowerment, self-discovery, and unlocking potential into the product copy where appropriate. This can create a more cohesive brand experience if both product and service aspects are to be promoted together. For example, "Our 'Clarity' essential oil blend, designed to help you focus and find your inner wisdom."

Social Perception

For Aromatherapy Products: Difficult to ascertain due to lack of reviews. Largely shaped by website messaging. For Coaching/Astrology Services: Highly positive. Mariana is viewed as knowledgeable, supportive, and empowering.

Copy Examples

• •Rediscover Your Calm. Essencia by Mariana's Serenity Blend – Nature's whisper for a peaceful mind.
• •Transform your space into a sanctuary of well-being. Our elegant diffusers gently release the pure essence of nature, helping you breathe deeper and live mindfully. ✨ #EssenciaByMariana #Aromatherapy #HomeWellness #NaturalLiving
• •Hand-poured with ethically sourced soy wax and infused with the finest natural essential oils, our Harmony Candle invites moments of balance and tranquility into your everyday. Light it and let your essence flourish.
• •Nourish Your Soul: A Special Gift from Essencia by Mariana
• •At Essencia by Mariana, we believe in the gentle power of nature to restore balance and elevate your well-being. Each aromatherapy creation is a testament to our commitment to purity, quality, and mindful living.