Brand Tone

Youthful and Trendy, Approachable and Friendly, Visually Driven and Aspirational (in an accessible way), Direct and Sales-Oriented

Brand Values

• •Style and Fashion
• •Accessibility/Affordability
• •Colombian Pride/Local Focus
• •Entrepreneurial Spirit
• •Customer Connection

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (if appropriate), aspirations, and communication preferences of your target Colombian youth demographic. Create content that resonates with their daily lives and interests.
• •Maintain a Consistent Voice Across Platforms: While the format might change (e.g., TikTok vs. Facebook), the core personality – youthful, friendly, stylish – should remain consistent. Avoid overly formal language on any platform if the established tone is informal.
• •Use Visuals and Language Cohesively: Ensure the copy complements the visual style. If the visuals are bright, trendy, and energetic, the copy should reflect that same energy.
• •Incorporate User-Generated Content (UGC) and Social Interaction Authentically: Encourage customers to share photos wearing Essences MK accessories. When resharing or commenting, maintain the friendly and appreciative brand tone. Respond to comments and DMs promptly and in the brand's voice.
• •Develop Simple Brand Guidelines for Language: Create a short guide for anyone writing copy, outlining key personality traits, common phrases or emojis to use (or avoid), and the general dos and don'ts to ensure everyone communicates with a unified voice. For instance, consistently using "✨" or friendly greetings.

Social Perception

Engagement on Social Media: Likes, comments, and shares on their posts (visible on their Facebook, Instagram, and TikTok pages) indicate an active and engaged audience. The nature of comments (if positive and inquiry-based) would further define perception. Target Audience Appeal: The style of products and marketing likely resonates well with a younger female audience in Colombia looking for fashionable and affordable accessories. Trust through Transparency: Providing clear contact information, shipping details, and engaging directly with customers on social media can foster a sense of trust. The term "bisutería" itself sets an expectation of fashion jewelry rather than fine jewelry, which manages customer expectations regarding material and price.

Copy Examples

• •¡NUEVA COLECCIÓN! ✨ Dale un refresh a tu look con los accesorios más top de la temporada. 💁‍♀️ Desliza para enamorarte y pide los tuyos por DM o WhatsApp. ¡Envíos a toda Colombia! 🇨🇴 #EssencesMK #ModaColombia #AccesoriosTrendy #BisuteriaConEstilo #HechoEnColombiaConAmor
• •¿Lista para brillar? ✨ En Essences MK tenemos la bisutería perfecta para cada ocasión. Diseños únicos que resaltan tu estilo. ¡Visita nuestro perfil y descubre tus nuevos favoritos! Envíos a nivel nacional. 📦 Bogotá y toda Colombia. #JoyasUnicas #EstiloEssencesMK #AccesoriosDeModa #Colombia
• •Eleva tu outfit en segundos! 🤩 Mira cómo estos aretes de Essences MK transforman un look básico. Link en bio para conseguir los tuyos! 😉 #StyleHack #AccesoriosQueEnamoran #EssencesMKJewelry #ModaTikTok #ColombiaFashion
• •¡Hola, chicas! 👋 ¿Qué accesorio NUNCA puede faltar en su día a día? ✨ Aretes ✨ Collares ✨ Pulseras. ¡Voten y cuéntennos! 👇 #EssencesMKCommunity #AccesoriosEsenciales #TuEstilo
• •¡Emprende con Essences MK! 🚀 Ofrecemos precios al por mayor para que inicies tu propio negocio de accesorios. Calidad y diseños que tus clientas amarán. Escríbenos por WhatsApp para más info! 📲 #MayoristasColombia #EmprendeConEstilo #BisuteriaAlPorMayor #EssencesMKBogota