Brand Tone

Aspirational, Elegant, Helpful, Modern, and Enthusiastic

Brand Values

• •Quality
• •Customer Satisfaction
• •Beauty & Aesthetics
• •Exclusivity & Innovation
• •Accessibility/Value
• •Transformation

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., "Elegant," "Aspirational," "Helpful," "Modern"), preferred vocabulary (e.g., "transform," "illuminate," "sophistication"), words to avoid, and grammar/style preferences. Share this with everyone who creates content.
• •Focus on "Transformation" and "Elegance": Consistently weave in language that speaks to how the mirrors can elevate a space, making it more beautiful, sophisticated, and bright. Use descriptive adjectives that evoke a sense of quality and style.
• •Balance Aspiration with Approachability: While showcasing luxury and elegance, ensure the tone, especially on social media, remains somewhat accessible and friendly. Use questions to engage the audience and respond to comments in a helpful, warm manner. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Show, Don't Just Tell, with Visuals and Stories: Ensure the copy complements the high-quality visuals. Use captions to tell a small story about the space or the feeling the mirror evokes. Highlight customer experiences and testimonials (with permission) to build trust and social proof that aligns with the brand's promise.
• •Maintain Consistency Across Platforms, Adapting to Nuances: While the core tone remains the same, adapt the expression to the platform. Website copy can be more detailed and slightly more formal. Instagram and TikTok can be more conversational, using relevant hashtags and engaging directly with trends, but always steering back to the core values of elegance, quality, and transformation.

Social Perception

Positive Aesthetic Appeal, Seen as a Go-To for Decorative Mirrors, Quality Association, Influencer Approved, Responsive (on social media)

Copy Examples

• •Instagram Post (Image: A stunning living room with a large, ornate Espelhos Home mirror): Transform your living space from ordinary to extraordinary. Our exclusive mirrors are more than just reflections; they are statements of elegance and light. Discover the piece that speaks to your style. ✨ #EspelhosHome #DecorativeMirror #HomeDecor #LuxuryLiving #InteriorDesignInspo
• •Facebook Ad (Carousel showing different mirror styles - organic, framed, bathroom): Your home deserves a touch of sophistication. At Espelhos Home, Brazil's largest online decorative mirror store, find the perfect mirror to illuminate every corner. From bold centerpieces to subtle accents, quality and style are reflected in every piece. Shop now and redefine your space.
• •Website Banner (Homepage): Espelhos Home: Reflecting Your Style, Illuminating Your Life. Explore our curated collection of exclusive decorative mirrors and transform your home today.
• •TikTok Video Caption (Video: Quick cuts showing various mirrors enhancing different small spaces): Small space? Big impact! 🤩 Watch how our mirrors can magically open up and brighten any room! Which style is your fave? 👇 #EspelhosHome #MirrorMagic #SmallSpaceSolutions #HomeTransformation #DecorHacks
• •Email Newsletter Subject Line: ✨ exclusivo: New Arrivals to Make Your Home Shine! Body Snippet: Dear [Customer Name], Unveil a new layer of elegance in your home with our latest collection of decorative mirrors. Crafted with passion and precision, each piece is designed to not just reflect, but to enhance and inspire. Find your perfect match and let your style shine through.