Brand Tone

innovative, confident, and practical

Brand Values

• •Freedom of Motion
• •Sustainability
• •Innovation
• •Cost-Effectiveness
• •Quality and Reliability
• •Customer-Centricity
• •Accessibility

Best Practices

• •Emphasize Freedom and Empowerment: Consistently use language that evokes a sense of liberation, ease of movement, and breaking free from traditional transport limitations.
• •Highlight Innovation and Practicality: Focus on the smart design, cost-saving benefits, and how Eskuta is a modern solution for commuting and delivery.
• •Maintain a Confident and Authoritative Voice: Speak as a leader in the e-bike and e-cargo market, showcasing expertise and the quality of British engineering.
• •Keep it Energetic and Engaging: Use active language and a slightly informal yet professional tone that reflects the "fun to ride" aspect of the products.
• •Be Solution-Oriented: Frame Eskuta products as the answer to common transportation and delivery challenges, such as cost, environmental impact, and convenience.

Social Perception

Customers and the public generally perceive Eskuta as a provider of robust, moped-style e-bikes that are particularly well-suited for urban commuting and delivery services. They are seen as a practical and cost-effective alternative to traditional transport. The "no license needed" aspect is a significant draw. Some reviews mention the bikes being heavy but comfortable and providing a sense of safety on the road due to their moped-like presence. Delivery riders, in particular, appear to be a key user group. There's an appreciation for the design that mimics a motorcycle while retaining e-bike benefits.

Copy Examples

• •Ditch the traffic, skip the fuel costs. Your city, unlocked. Ride the Eskuta SX-250. #Eskuta #ElectricFreedom #UrbanMobility
• •Engineered like a motorcycle, ridden like a bike. Experience the power and freedom of Eskuta without the need for a license. Order yours today! #EskutaLife #eBikeRevolution #RIPPetrol
• •Last mile, first class. Eskuta eCargo bikes: Deliver smarter, greener, and more cost-effectively. Power your business forward. #EskutaCargo #SustainableDelivery #BusinessSolutions
• •Feel the fun, embrace the future. Eskuta e-bikes are more than just transport; they're your ticket to a new kind of adventure. What are you waiting for? #RideEskuta #ElectricAdventure #EcoFriendlyFun
• •From city streets to your doorstep, Eskuta delivers. Quality built, rider focused. Discover the difference. #Eskuta #UKMade #ElectricVehicles