Brand Tone

Helpful & Informative, Convenient & Efficient, Affordable & Value-Oriented, Reliable & Trustworthy, Travel-Focused & Adventurous (Implied)

Brand Values

• •Connectivity & Accessibility
• •Customer Convenience
• •Reliability
• •Value for Money
• •Modernity & Innovation
• •Environmental Consciousness (Stated)

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon. Explain technical aspects like eSIM activation in simple, step-by-step terms that anyone can understand. Focus on the benefit to the user (e.g., "easy to use," "activate in minutes").
• •Emphasize Convenience and Speed: Use words and phrases that convey ease and efficiency, such as "instant," "quick," "hassle-free," "seamless," "no waiting." Highlight how the service saves travelers time and effort.
• •Highlight Value and Affordability: Clearly state pricing or use terms like "affordable," "cost-effective," "save money." Compare favorably to alternatives like roaming charges or pocket Wi-Fi if possible.
• •Build Trust Through Reliability: Use reassuring language about network coverage, speed, and customer support. Mentioning things like "stable connection" or "24/7 support" (if applicable and true) can be beneficial.
• •Speak the Traveler's Language: Connect with the desires and needs of travelers – the excitement of exploration, the need to stay in touch, and the desire for a smooth journey. Use relatable scenarios and focus on how the product enhances the travel experience.

Social Perception

Positive for Convenience and Price, Trusted Supplier, Go-To for Travel Internet, Innovative

Copy Examples

• •Headline: Stay Connected, Hassle-Free, Anywhere in the World. Body: Don't let roaming charges ruin your trip! With esim88, get affordable, high-speed internet in [Country/Region] with our easy-to-use eSIMs. Activate in minutes and keep your original WhatsApp number. Travel smarter!
• •Headline: Your Adventure Awaits. Your Internet is Ready. Body: Planning your next getaway? esim88 has you covered with reliable travel eSIMs for over 160 countries. Instant QR code delivery means you're online the moment you land. Focus on making memories, not finding Wi-Fi.
• •Headline: Unlock Seamless Travel Internet. No More SIM Swapping! Body: Say goodbye to tiny plastic SIMs and expensive pocket Wi-Fi. esim88 offers digital eSIMs that install directly onto your phone. Choose your destination, pick your plan, and enjoy uninterrupted connectivity. Plus, you're choosing an eco-friendly option!
• •Headline: Travel Like a Pro: Instant Internet with esim88. Body: Why wait in line at the airport? Get your travel eSIM from esim88 before you even pack your bags. Our self-serve QR code system gets you online fast, so you can navigate, share, and explore without missing a beat.
• •Headline: Affordable Data, Unforgettable Journeys. Body: Explore the world without breaking the bank on internet costs. esim88 provides cost-effective eSIM plans tailored for travelers. Check our rates for [Popular Destination] and see how much you can save!