Brand Tone

Elegant, Empowering, Affirming, Helpful, Quality-Conscious

Brand Values

• •Beauty & Aesthetics
• •Self-Expression & Individuality
• •Quality & Comfort
• •Customer Satisfaction
• •Tradition & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Empowering, Affirming, Helpful, Quality-Conscious), key messaging points, preferred vocabulary (e.g., "adorn," "grace," "discover," "celebration," "quality," "comfort"), and a "do's and don'ts" list for communication.
• •Prioritize "You" Statements that Empower: Frame copy around the customer and her experience, focusing on how Eshkar products make *her* feel and what they enable *her* to express (e.g., "You are choosing to be you," "helping you find the perfect headscarf").
• •Highlight Quality and Craftsmanship Subtly: Weave in details about fabric quality, design thoughtfulness, and comfort without being overly technical. Let the luxurious feel be implied through evocative language (e.g., "carefully selected fabrics," "deep thought on design and aesthetics").
• •Maintain Visual and Textual Harmony: Ensure the copy on the website, social media, and all marketing materials aligns with the elegant and aesthetic visual presentation of the products. The language should be as beautiful and carefully chosen as the headscarves themselves.
• •Engage Authentically and Listen: In customer interactions and social media responses, maintain the helpful, approachable, and affirming tone. Use customer feedback and language to refine and reinforce the brand voice, ensuring it continues to resonate with the community.

Social Perception

Customers perceive Eshkar as a provider of high-quality, beautiful, and comfortable headscarves. The brand is seen as having excellent customer service and being reliable with delivery. There's an appreciation for the design and the generous amount of fabric provided. The brand seems to resonate deeply with its customers, with some calling the headscarves "stunning" and expressing their intention to make repeat purchases. The message of self-acceptance and discovering inner beauty through their products appears to be well-received.

Copy Examples

• •Headline: Eshkar: Adorn Yourself in Confidence. Body: Discover headscarves crafted with passion and precision. Each design is a celebration of your unique beauty, made with luxurious fabrics that feel as good as they look. It's more than a covering; it's an expression of you.
• •Social Media Post: Embrace your inner light. ✨ Our new [Collection Name] headscarves are here, blending timeless elegance with contemporary style. Feel the quality, express your grace. Shop the collection via the link in bio. #Eshkar #Mitpahot #ModestFashion #NewCollection #SelfExpression
• •Product Description Snippet: Meticulously designed for comfort and style, our [Scarf Name] mitpachat is woven from the finest [Fabric Type]. Its generous drape and secure fit allow you to move through your day with grace and confidence, knowing the small details are perfectly attended to.
• •Email Subject: A Special Invitation: Discover the Beauty Within, with Eshkar. Email Body Snippet: At Eshkar, we believe every headscarf is an opportunity to connect with your authentic self. Experience the thoughtful design and exquisite quality that makes each piece an invitation to shine. For a limited time, enjoy [Offer] on your next discovery.
• •Brand Story Snippet: Eshkar was born from a desire to blend artistry with identity. We see the headscarf not just as an accessory, but as a powerful statement of self-acceptance and beauty. Each thread is chosen with care, each pattern designed with intention, so you can feel truly yourself, beautifully adorned.