Brand Tone

Empowering, Elegant, Luxurious yet Accessible, Unique, and Passionate.

Brand Values

• •Empowerment of Women
• •Quality Craftsmanship
• •Individuality & Unique Style
• •Accessible Luxury
• •Timelessness
• •Resilience & Passion

Best Practices

• •Use empowering and confident language to resonate with the target audience.
• •Highlight the luxurious yet accessible nature of the brand's offerings.
• •Emphasize the unique and custom-made aspect of the designs.
• •Incorporate the brand's values of empowerment, quality, and individuality into the copy.
• •Maintain a tone that is both elegant and approachable, reflecting the brand's sophisticated yet accessible identity.

Social Perception

Fashion-forward & Stylish, For Confident Women, Custom & Personalized, Nigerian-Based with Global Reach, and Quality-Conscious.

Copy Examples

• •"Unleash your inner queen with EseOris. Our custom-made pieces are designed to empower you and make you stand out with confidence and elegance."
• •"Experience luxury without the markup. EseOris brings you couture-level fashion at accessible prices, ensuring you always feel like royalty."
• •"From sketch to reality, each EseOris design is a unique masterpiece crafted with meticulous attention to detail and a perfect fit."
• •"Step into your best self with The Glow-Up Collection. More than just clothing, it's about growth, resilience, and embracing your individuality."
• •"Invest in timeless elegance with EseOris. Our statement pieces are designed to be cherished for years to come, making you feel confident and stylish at every occasion."