Brand Tone

Whimsical, Artistic, Friendly, Nostalgic, Uplifting, Detailed & Engaging

Brand Values

• •Creativity & Originality
• •Quality Craftsmanship
• •Ethical & Inclusive Living
• •Community & Connection
• •Joy & Storytelling

Best Practices

• •Embrace the Lore: Always draw inspiration from the Erlenmeyer storytelling animal kingdom. Use characters, settings, and the utopian/harmonious feel of this world in your descriptions and narratives.
• •Highlight the Artist: Regularly mention Stephanie Avila Gray and her artistic process (fine ink pen, watercolour). This reinforces the handcrafted, personal nature of the brand.
• •Use Whimsical and Evocative Language: Employ words that convey imagination, charm, joy, and a touch of nostalgia. Think "enchanting," "magical," "delightful," "curious," "heartfelt."
• •Maintain a Friendly and Personal Voice: Write as if you're sharing something special with a friend. Refer to the team (like Aysia for Australian orders) to build connection. Encourage interaction.
• •Connect to Values: Subtly weave in the brand's underlying values like ethical living, inclusivity, community, and the joy of storytelling, even in product-focused copy. For example, "Send a card that shares a little harmony from our world to theirs."

Social Perception

Positive & Appreciative, Seen as a "Top Shop for Gifts", Loyal Following, Associated with Art & Illustration

Copy Examples

• •Instagram Post: "Step into a world where badgers are baristas and foxes pen love letters! 💌 Our 'Woodland Post Office' greeting card, freshly painted by Avi, is perfect for sending a smile. Who would you send this to? #ErlenmeyerArt #StorytellingAnimals #WhimsicalStationery"
• •Product Description (for a cat-themed print): "Meet Professor Whiskerton, caught in a moment of deep contemplation (or perhaps just deciding on his next nap spot). This A4 art print brings a touch of charm and intellect to any room. Illustrated with love and the finest ink by Stephanie Avila Gray, from her magical Erlenmeyer kingdom. #CatArt #BookishAnimals #ErlenmeyerWorld"
• •Email Newsletter Snippet: "A little note from our corner of the world to yours! ✨ We've just added a new collection of enchanting stickers – perfect for personalising your notebooks or sharing a bit of Erlenmeyer magic. P.S. Aysia is lovingly packing all your Aussie orders and always adores your sweet checkout messages! #NewArrivals #ErlenmeyerMagic #SupportSmallArt"
• •Website Banner: "Discover the Erlenmeyer Collection: Where every illustration tells a story and every character has a tale. Hand-drawn worlds by Stephanie Avila Gray, waiting to be explored. #ArtisticGifts #UniqueStationery #ImaginativeWorlds"
• •Promotional Tweet/Short Post: "Looking for a gift as unique as they are? Our hand-illustrated playing cards feature the animal inhabitants of Erlenmeyer – from jazz-playing giraffes to philosophical owls. Shuffle up some joy! #ErlenmeyerGifts #IllustratedCards #AnimalKingdom"