Brand Tone

Elegant & Refined, Authentic & Traditional, Comfort-Focused & Inviting, Informative & Direct

Brand Values

• •Quality Craftsmanship
• •Authenticity & Heritage
• •Customer Satisfaction
• •Natural Materials
• •Versatility & Practical Luxury

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, authentic, comforting), key messaging pillars, approved terminology (and terms to avoid), and provides examples. This ensures everyone creating content is aligned.
• •Prioritize "Authenticity" and "Quality" Keywords: Consistently use terms that reinforce the Turkish heritage, the quality of the cotton (e.g., "100% Turkish Cotton," "premium," "handcrafted feel," "traditional weave"), and the luxurious comfort the products offer.
• •Focus on Sensory Language: Use descriptive words that appeal to the senses – particularly touch ("soft," "plush," "gentle," "lightweight") and sight ("vibrant," "elegant," "beautifully textured") – to convey the luxurious and comforting nature of the textiles.
• •Maintain a Refined and Slightly Understated Elegance: Avoid overly casual slang, excessive exclamation points, or aggressive sales tactics. The language should reflect the premium quality of the products. Let the product benefits and authentic story speak for themselves.
• •Show, Don't Just Tell, the Versatility: Instead of just saying a peshtemal is versatile, use copy to paint pictures of its various uses – "Your perfect companion for sun-drenched beach days, serene spa moments, or adding an elegant touch to your bathroom décor." This approach aligns with their Instagram strategy.

Social Perception

A provider of high-quality, authentic Turkish textile goods. Customers who have left reviews on their site generally perceive the products positively, valuing their quality and feel. The social media presence on Instagram reinforces an image of attainable luxury, focused on aesthetics and the tactile benefits of the products.

Copy Examples

• •Headline (Website Banner/Ad): Indulge in Timeless Turkish Comfort. Discover Our 100% Cotton Peshtemals & Robes.
• •Instagram Caption: Wrap yourself in the authentic luxury of Anatolia. Our pure Turkish cotton towels are crafted for ultimate softness and absorbency, transforming your daily routine into a spa-like experience. ✨ #Erbatab #TurkishCotton #LuxuryHomeTextiles #PeshtemalLove
• •Product Description Snippet (for a Bathrobe): Experience the heritage of Turkish craftsmanship with our signature bathrobe. Woven from the finest long-staple Turkish cotton, it offers unparalleled softness and quick-drying absorbency, making every moment of relaxation truly exceptional.
• •Email Subject Line: Erbatab Exclusive: Elevate Your Bath Ritual with Pure Turkish Textiles.
• •About Us Snippet: At Erbatab, we weave tradition into every thread. Our passion lies in sharing the renowned quality of authentic Turkish home textiles, bringing centuries of craftsmanship and unparalleled comfort into your home.