Brand Tone

Professional & Knowledgeable, Passionate & Performance-Oriented, Quality-Conscious & Design-Oriented, Customer-Focused & Approachable, Trustworthy & Transparent

Brand Values

• •Quality
• •Functionality & Performance
• •Animal Welfare
• •Innovation & Expertise
• •Customer Satisfaction
• •Value (Affordable Quality)
• •Sustainability

Best Practices

• •Prioritize "Quality" and "Performance": Ensure copy consistently highlights the high-grade materials, thoughtful design, and performance benefits of the products, whether it's tack or feed. Use specific examples where possible.
• •Emphasize the "Why": Connect product features to the benefits for both horse and rider, particularly focusing on anatomical considerations, comfort, and the horse's well-being. Explain the science behind the feed simply.
• •Maintain a Professional yet Passionate Voice: The copy should be informative and demonstrate expertise, but also convey a genuine love and understanding of horses and the equestrian sport. Avoid overly casual or slangy language.
• •Be Specific and Detail-Oriented: Instead of vague claims, provide concrete details. For feed, list key ingredients and their benefits; for tack, mention specific design features or materials. This builds trust and underscores expertise.
• •Incorporate the "Little Extra" and Value Proposition: Subtly weave in the idea that Equitaste offers something unique and of high value without being elitist. Highlight the blend of premium features with accessibility/affordability.

Social Perception

Positive Association through Partnerships, Emerging Contender in Feed, Specialized Appeal, Trusted by Organizations

Copy Examples

• •Headline: Engineered for Excellence. Designed for Your Horse. Body: At Equitaste, we merge a rider's passion with expert design to create bridles and gear that perform as beautifully as they look. Experience the difference quality makes – for you and your horse. Call to Action: Discover Anatomical Excellence.
• •Headline: Fuel Their Potential. Equitaste SUPER PREMIUM Feed. Body: Developed with leading nutritionists and our unique EquiBlend™ formula, Equitaste feed delivers the high-quality, balanced nutrition your performance horse deserves. Because peak condition starts from within. Call to Action: Explore Our Feed Range.
• •Headline: That "Little Extra" You've Been Searching For. Body: Why settle for ordinary? Equitaste offers thoughtfully designed equestrian essentials that combine superior functionality with a touch of modern elegance, all while remaining accessible. Elevate your everyday. Call to Action: Shop the Collection.
• •Headline: Quality You Can Trust, From Stable to Show Ring. Body: From the stitching on our leatherwork to the science behind our feeds, every Equitaste product is crafted with an unwavering commitment to quality and your horse's well-being. Ride with confidence. Call to Action: Learn About Our Promise.
• •Headline: Designed by Riders, for Riders Who Care. Body: We understand the bond and the ambition. That's why Equitaste is dedicated to providing gear and nutrition that supports your journey, enhances your horse's comfort, and delivers tangible results. Call to Action: Join the Equitaste Community.