Brand Tone

Authoritative, Expert, Professional, Quality-Focused, Helpful, and Customer-Oriented

Brand Values

• •Expertise & Experience
• •Quality
• •Continuous Improvement ("Never Stop")
• •Initiative ("We take initiative")
• •Resilience ("We rise up")
• •Striving for Excellence ("To be the best")
• •Responsibility & Impact ("Our influence")
• •Customer Satisfaction

Best Practices

• •Prioritize Expertise and Factual Information: Always lead with knowledge, whether explaining a product's technical specifications or the benefits of a service. Use precise language and avoid overly casual slang. Back up claims with experience or material quality.
• •Emphasize Quality and Durability: Consistently use words that convey high standards, longevity, and superior performance (e.g., "premium," "durable," "high-performance," "meticulously formulated," "expert craftsmanship").
• •Maintain a Professional and Respectful Voice: Even when being helpful or educational, the underlying tone should remain professional. Address customers with respect, and ensure all communications are polished and error-free.
• •Be Clear, Confident, and Direct: Provide information in a straightforward manner. The confidence should stem from the brand's expertise and the quality of its offerings. Avoid jargon where possible, or explain it clearly for a broader audience.
• •Showcase, Don't Just Tell: Use case studies, project galleries (as they do for flooring), and detailed product applications to demonstrate expertise and quality in action, rather than just stating it. For the e-shop, this means clear imagery and examples of what can be created with the resins.

Social Perception

A professional and experienced installer of epoxy, polyaspartic, and polyurethane concrete coating systems; a go-to source for a variety of epoxy resins and related crafting/DIY materials; generally positive, with an emphasis on Quality and Expertise

Copy Examples

• •Headline (Website Banner for Flooring Services): Decades of Expertise, Floors That Endure. Epoksida: Your Trusted Partner in Advanced Coating Solutions.
• •Product Description (High-Grade Resin for E-shop): Achieve Flawless Results. Our meticulously formulated [Product Name] epoxy resin delivers unparalleled clarity and durability, backed by the Epoksida quality guarantee. Engineered for professionals and discerning artists.
• •Social Media Post (Instagram - Showcasing a Project): Transformation complete. This [type of] floor, installed by Epoksida's certified specialists, showcases the seamless fusion of robust functionality and sophisticated design. Built to perform, designed to impress. #Epoksida #FlooringExperts #QualityCraftsmanship
• •"About Us" Snippet (for E-shop): More Than Just Resin. Epoksida.lt brings you a curated selection of premium epoxy systems and supplies, born from a legacy of flooring excellence. We empower your projects with materials we trust and expertise you can rely on.
• •Email Subject Line (Newsletter for E-shop): Elevate Your Craft: Discover Epoksida's Latest Innovations in Resin Technology.