Brand Tone

Passionate & Enthusiastic, Knowledgeable & Curated, Warm & Welcoming, Authentic & Local, Appreciative of Quality & Craftsmanship

Brand Values

• •Quality
• •Authenticity & Tradition
• •Discovery & Curation
• •Community & Local Focus
• •Passion for Food & Good Living
• •Sustainability/Ethical Sourcing

Best Practices

• •Embrace Passionate & Descriptive Language: Use vivid adjectives and sensory details that convey a genuine enthusiasm for the products and their origins. Talk about taste, texture, aroma, and the story behind the item.
• •Highlight Curation and Quality: Consistently emphasize that products are 'hand-picked,' 'carefully selected,' 'artisanal,' and of 'high quality.' Mentioning the founders' selection process can reinforce this.
• •Maintain a Warm, Welcoming, and Slightly Informal Voice: While knowledgeable, the tone should feel approachable and friendly, like advice from a trusted, food-loving friend rather than a formal expert. Use inclusive language.
• •Champion Local & Authentic: Always connect products back to their roots, especially Basque and local French/Spanish producers. Share stories of the artisans and their craft to build authenticity.
• •Be Visually Coherent: Ensure photography and visual branding (online and offline) reflect the quality, authenticity, and inviting nature of the brand. High-quality, appetizing images of products, often in context (e.g., on a table, part of a meal), are key.

Social Perception

A Local Gem & Destination, Source of Excellent, Unique Products, Knowledgeable and Friendly Service, Aesthetically Pleasing, Authentic and Trustworthy, Slightly Upscale but Accessible

Copy Examples

• •Instagram Post (Image: Close-up of a local cheese and charcuterie platter with a glass of natural wine): Sun-drenched afternoons in Ciboure call for one thing: an apéritif that sings with Basque flavour. Our latest arrivals from local artisans are true poetry – creamy sheep's cheese, hand-sliced Bayonne ham, and this vibrant natural wine that's practically buzzing with terroir. Come discover your new favourite ritual. #SardineEpicerie #Ciboure #PaysBasque #AperoTime #LocalFlavours #EatLocal
• •Website Product Description (For a tin of artisan sardines): More than just sardines, these are a taste of the Cantabrian Sea, lovingly prepared by Basque canners who've honoured tradition for generations. Each silver beauty is hand-packed in the finest olive oil, preserving a flavour that’s both delicate and deeply satisfying. Perfect for an impromptu seaside picnic or elevating your everyday. #ArtisanSeafood #BasqueCountryDelicacy #SardineLove
• •Facebook Post (Image: Interior shot of the shop, perhaps Véronique or Romain smiling): From our shelves to your table, we believe every product tells a story. Whether it's a piquant Espelette pepper, a rich, dark chocolate crafted just miles away, or a surprising natural wine we just couldn't resist, we’ve hand-picked each item for its quality and the passion behind it. Pop in and let us share their stories with you! #EpicerieFine #CibourePort #MeetTheMakers #QualityIngredients #SardineFinds
• •Newsletter Snippet (Highlighting a new local producer): This week, we're thrilled to introduce you to the magic of [Producer's Name]! Tucked away in the Basque hills, they craft [Product Type, e.g., a unique sheep's milk yogurt] with an incredible respect for nature and a whole lot of heart. We visited their farm, tasted the difference, and knew you’d love it too. Find their [Product] in-store and taste the passion. #SupportLocal #BasqueProducers #FarmToShelf #SardineRecommends
• •Promotional Tagline for the Monthly Box: Sardine's Monthly Catch: Unwrap the Basque Coast. Curated discoveries, artisanal quality, delivered with passion from our épicerie to your door. Your adventure in fine flavours starts here. #SubscriptionBox #GourmetDelivery #TasteOfTheBasque