Brand Tone

Elegant & Sophisticated, Empowering & Confident, Respectful & Understanding, Quality-focused, Approachable & Informative

Brand Values

• •Modesty
• •Beauty & Style
• •Quality & Comfort
• •Empowerment
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., elegant, empowering, respectful), personality traits (e.g., sophisticated, warm, confident), an approved vocabulary list, and things to avoid (e.g., overly casual slang, overly technical jargon unless appropriate for the product).
• •Know Your Audience Deeply: Understand their aspirations, concerns, and language. Tailor the copy to resonate with their values and how they wish to feel when wearing your products (e.g., confident, graceful, respected).
• •Prioritize Clarity and Respect: Especially in modest fashion, ensure language is always respectful of cultural and religious values. Clearly communicate product details, fabric information, and sizing to build trust and manage expectations.
• •Weave in Brand Values Naturally: Instead of just stating values like "quality" or "empowerment," show them. For example, describe how the quality of a fabric enhances comfort and confidence, or how a design detail is both modest and stylish, thereby empowering the wearer.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email newsletters, and customer service interactions. Regular review and training for anyone creating content can help maintain this consistency.

Social Perception

The brand clearly targets Muslim women seeking modest and fashionable clothing. The visual appeal of their products seems to resonate with their Instagram audience, indicated by positive interactions.

Copy Examples

• •Instagram Post (New Abaya Collection): Elegance redefined. Discover our latest collection of abayas, crafted from the finest breathable fabrics for unparalleled comfort and timeless style. Embrace your grace. #Entariyy #ModestFashion #NewArrivals #EmpoweredInModesty
• •Website Banner (Homepage): Entariyy: Where Modesty Meets Modern Elegance. Shop high-quality, beautifully designed attire that celebrates you.
• •Product Description Snippet (Hijab): Feel the luxurious touch of our premium jersey hijabs. Designed for effortless drape and all-day comfort, this piece is a testament to sophisticated simplicity and enduring quality. Perfect for every occasion, empowering you to step out with confidence.
• •Email Marketing Subject Line (Sale Promotion): Elevate Your Style: An Exclusive Offer on Entariyy's Modest Wear.
• •"About Us" Page Excerpt: At Entariyy, we believe that modest dressing is a beautiful expression of identity and faith. We are dedicated to curating collections that empower you to feel confident and chic, without compromising on quality or your values. Each piece is thoughtfully designed for the modern woman who seeks both style and substance.