Brand Tone

Friendly and Approachable, Health-Conscious and Caring, Stylish and Modern, Trustworthy and Quality-Oriented, Educational and Empowering

Brand Values

• •Prioritizing Eye Health & Wellness
• •Style & Individuality
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Customer-Centricity & Community
• •Innovation
• •Habit Building

Best Practices

• •Emphasize "Good Habits Look Good": Consistently weave this tagline or its sentiment into messaging to reinforce the connection between wellness and style.
• •Use Friendly, Positive Language: Incorporate words like "good vibes," "friends," "shine," "confidence," and "empower" to maintain an approachable and uplifting tone.
• •Balance Style with Substance: Always highlight both the aesthetic appeal (stylish, unique designs, stand out) and the functional benefits (eye protection, quality, comfort, innovative technology).
• •Educate Gently: Provide informative content about eye health and the benefits of their specific lens technologies without being overly technical or alarmist. Focus on the positive outcomes.
• •Foster Community: Use inclusive language ("FriendsOfEnrico," "join us," "we believe") and encourage interaction to build a loyal customer base that shares the brand's values.

Social Perception

Positive Product Experience, Stylish and Good Value, Growing Brand with Potential, Minor Service Concerns, Trusted for Eye Protection

Copy Examples

• •Instagram Post (Product Focus - Blue Light Glasses): Late-night scrolls? Early morning meetings? Your eyes deserve a break. ✨ Our Bluno Computer Glasses turn screen time into good vibes, protecting your vision without cramping your style. #EnricoEyewear #GoodHabitsLookGood #EyeCare #DigitalWellness #StylishProtection
• •Facebook Ad (Benefit-Oriented - Sunglasses): Step out in confidence and see the world clearly! ☀️ Enrico Sunglasses offer 100% UV protection with unique designs that make you shine. Quality lenses, standout style. Find your perfect pair and join the #FriendsOfEnrico. #EnricoEyewear #SunProtection #FashionEyewear #QualityCraftsmanship
• •Website Banner (Brand Promise): Enrico Eyewear: Where Eye Health Meets Style. We believe good habits look good on you. Discover innovative blue light blockers and chic sunglasses designed to protect, enhance, and empower. #SaveYourEyes #EnricoStyle
• •LinkedIn Post (Company Update/Mission): At Enrico Eyewear, we're not just selling glasses; we're revolutionizing eye care. With a commitment to quality, innovation, and educating our community, we're making stylish eye protection accessible to all. Proud to be building a future where good eye health is always in vogue. #EnricoEyewear #VisionForFuture #EyeHealth #InnovationInEyewear #StartupIndia
• •Email Newsletter Snippet (Community Focus): Hey #FriendOfEnrico! 👋 Did you know your eyes are working hard all day? Our latest collection is here to give them the stylish support they need. Plus, learn more about our Recall Program – because we care about you and our planet. #EnricoCares #EyeWellnessJourney #SustainableStyle