Brand Tone

warm, celebratory, personal, and enchanting

Brand Values

• •Celebration
• •Personalization
• •Joy and Happiness
• •Making Memories
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand voice (e.g., warm, enchanting, personal, celebratory), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Focus on "You" and "Your Celebration": Address the customer directly and center the copy around their needs, their special events, and the joy/memories they will create.
• •Use Evocative and Emotional Language: Incorporate words that inspire feelings of happiness, love, magic, and celebration (e.g., "sparkle," "enchantment," "cherished," "unforgettable," "magical").
• •Highlight Personalization and Uniqueness: Consistently emphasize the ability to customize gifts and how this makes them more special and meaningful for the recipient and the occasion.
• •Maintain a Positive and Uplifting Narrative: Ensure all copy, from product descriptions to social media posts, carries an optimistic and celebratory tone, reinforcing the brand's commitment to making special moments even brighter.

Social Perception

Overall, the intended perception is that of a go-to source for thoughtful, personalized, and enchanting gifts that enhance special life events. The family-run aspect and Enny's background may contribute to a perception of a caring and personally invested brand.

Copy Examples

• •Headline: Make Their Moment Magical: Personalized Gifts for Unforgettable Celebrations. Body: From "I do" to "Happy Birthday," find the perfect touch of enchantment to make every occasion sparkle. Explore our curated collection of unique, personalized gifts designed to create lasting memories.
• •Social Media Post (Image: Beautifully wrapped bridesmaid gift): Caption: To your bride tribe, with love! ✨ Spoil your besties with personalized treasures that show just how much they mean to you. Let's make your journey to the altar even more special. #EnnyEventGifts #BridesmaidProposal #WeddingMagic #PersonalizedGifts #CelebrateLove
• •Product Description (for a personalized locket): Keep cherished memories close to your heart. Our enchanting personalized locket is more than just jewelry; it's a tiny treasure chest for your most precious moments. Engrave a name, a date, or a secret message and carry your story wherever you go. The perfect gift to make her heart skip a beat.
• •Email Subject Line: Unwrap Joy! ✨ Special Gifts for Your Next Celebration. Email Body Snippet: Planning a special event? At Enny Event Gifts, we believe every milestone deserves to be celebrated with a personal touch. Discover unique gifts that speak from the heart and create unforgettable memories.
• •Website Banner Text: Celebrate Life's Special Chapters. Find Unique & Personalized Gifts Here. Sub-text: Birthdays, weddings, anniversaries, and every joyful moment in between – we have something to make it truly memorable.