Brand Tone

sophisticated, serene, and mindful

Brand Values

• •Considered & Handcrafted Design
• •Sustainability & Natural Materials
• •Artistry & Heritage
• •Community & Connection
• •Timelessness & Soulful Design

Best Practices

• •Embrace Evocative Language: Use words that appeal to the senses and emotions. Focus on terms like "serene," "timeless," "soulful," "handcrafted," "natural," "considered," and "calm."
• •Tell the Story: Highlight the narrative behind the brand – the artisans, the heritage, the sustainable practices, and the journey of the materials. This adds depth and emotional connection.
• •Focus on "Slow Interiors": Emphasize the idea of conscious consumption, investing in quality pieces that last, and creating a home that is a sanctuary rather than a showcase of fleeting trends.
• •Maintain Visual & Verbal Harmony: Ensure that the tone of the copy aligns with the visual aesthetic presented on the website and social media – clean, natural, and sophisticated.
• •Speak to Aspirations and Values: Connect with the audience's desire for a beautiful, peaceful home that reflects their values around sustainability, craftsmanship, and mindful living.

Social Perception

a brand that offers high-quality, aesthetically pleasing, and ethically sourced products with a strong narrative. They are seen as experts in creating elevated pieces that work harmoniously together.

Copy Examples

• •Headline: Cultivate Calm. Discover a Curation of Timeless Design. Body: In a world that moves quickly, find solace in pieces that endure. Our handcrafted furniture, born from natural materials and time-honored techniques, invites serenity into your home. Explore the collection and embrace the art of mindful living.
• •Headline: Beyond Trends. Beyond Transience. This is En Gold. Body: We believe in design that tells a story, evolving with you and your home. Each En Gold creation is an heirloom in the making, a testament to sustainable craft and the enduring beauty of natural materials. Invest in pieces that resonate with your soul.
• •Headline: The Soul of the Artisan, The Heart of Your Home. Body: From the hand-quarried stone to the final, considered detail, every En Gold piece is infused with the spirit of its maker. We celebrate the rich heritage of Filipino craftsmanship, bringing authentic, soulful design to your most cherished spaces.
• •Headline: Where Sustainability Meets Serenity. Body: Embrace a more conscious way of living without compromising on beauty. Our commitment to organic materials and circular design principles means each piece is not only an aesthetic delight but a mindful choice for your home and the planet.
• •Headline: Curate Your Sanctuary. Body: Your home is a reflection of your journey. En Gold offers considered designs that provide a canvas for your life's moments. Discover furniture and homewares that evoke a sense of peace, belonging, and understated luxury.