Brand Tone

Professional and Authoritative, Quality-Centric and Refined, Trustworthy and Customer-Oriented

Brand Values

• •Heritage and Tradition
• •Quality and Durability
• •Authenticity
• •Customer Service and Reliability
• •Expertise

Best Practices

• •Emphasize Heritage and Story: Always connect products to their history and the craftsmanship behind them. Use phrases like "Since 1940," "A Legacy of," and "Time-Honored Tradition" to reinforce the value of heritage.
• •Use a Refined Vocabulary: Employ sophisticated and precise language. Words like "instrument," "curated," "artisan," "dignified," and "ergonomic" elevate the brand perception above a simple retailer.
• •Focus on "Feel" and "Experience": Describe not just the product's features, but the tactile and user experience. Mention the "solid feeling," the "perfect weight," or the satisfying "click" of a lighter's cap.
• •Lead with Trust Signals: In all marketing materials, prominently feature guarantees of authenticity, warranty information, and secure shopping assurances to build and maintain customer confidence.
• •Maintain Visual and Tonal Consistency: Ensure all visuals (photos, videos) are high-quality, professional, and align with the sophisticated tone. The copy across the website, social media, and emails should remain professional and authoritative, avoiding casual slang or overly aggressive sales language.

Social Perception

A specialized, serious retailer for connoisseurs of smoking accessories, professional and product-focused, with perception shaped by direct website and product experience rather than broad social dialogue.

Copy Examples

• •The Art of the Flame. For over 80 years, Sarome has defined excellence in lighter craftsmanship. Experience the perfect balance of form and function with a piece of history you can hold in your hand. Guaranteed authentic. Discover the collection.
• •Timeless Instruments. Enduring Quality. Explore our curated collection of world-class lighters, pipes, and smoking accessories, backed by decades of expertise.
• •A Legacy of Quality: Introducing the Comoy's of London Pipe Collection.
• •Precision. Durability. Design. The Enginet lighter is built for a lifetime of reliability. Discover why true craftsmanship never goes out of style. #Lighter #Craftsmanship #EngineTimes
• •Carved from select briar and engineered for a superior smoke, this pipe is a testament to traditional European artisanship. Each piece tells a story of heritage, offering a refined experience for the discerning smoker. A future heirloom you can enjoy today.