Brand Tone

Informative & Educational, Professional & Solution-Oriented, Aspirational & Encouraging, Accessible & Supportive

Brand Values

• •Sustainability
• •Innovation
• •Affordability & Accessibility
• •Customer Focus & Empowerment
• •Quality & Reliability
• •Professionalism & Expertise

Best Practices

• •Explain concepts in a way that is easy for the average homeowner to understand, reinforcing the 'accessible' and 'supportive' aspects of the tone.
• •Align with the 'solution-oriented' and 'aspirational' tones.
• •Maintain Professionalism Across Platforms: While the style might adapt slightly for different social media channels, the core professional, informative, and supportive tone should remain consistent, from website copy to customer service interactions.
• •Reinforce trust and the brand's commitment to customer empowerment.
• •Emphasize affordability and installation support.

Social Perception

Enerplaza aims to be perceived as a reliable and trustworthy partner in the transition to sustainable energy. The brand seeks to project an image of expertise, affordability, and customer support, making new energy solutions accessible to a wider audience.

Copy Examples

• •Discover your sustainable energy future today.
• •Explore our solutions.
• •We offer expert advice, professional installation, and a commitment to making your switch to green energy smooth and rewarding.
• •Join the energy revolution.
• •Benefit from our focus on high-quality products, professional installation services, and our mission to make sustainable energy a reality for every household.