Brand Tone

Expert/Authoritative, Caring/Empathic, Natural/Holistic, Passionate, Quality-Focused

Brand Values

• •Horse Welfare First
• •Natural & High-Quality Ingredients
• •Expertise & Experience
• •Trust & Transparency
• •Performance & Vitality
• •Holistic Approach

Best Practices

• •Channel Sandra Fencl's Voice: Consistently echo the expertise, passion, and caring tone evident in her own communications. Use "we" to reflect the company, but let her authority shine through.
• •Prioritize "Wohlbefinden" (Well-being): Ensure that the horse's health, happiness, and vitality are central to all messaging. Frame benefits around how the products contribute to a better life for the horse.
• •Highlight Natural and Quality Aspects: Regularly mention the natural ingredients, high-quality formulation, and digestibility of the feeds. Avoid overly technical jargon unless explained clearly, maintaining an accessible expert tone.
• •Emphasize Expertise and Trust: Subtly weave in the championship experience and expert knowledge behind the products. This builds credibility and justifies the premium nature of the brand. Phrases like "expert-formulated," "champion-approved," or "developed from decades of experience" can be effective.
• •Maintain a Supportive and Informative Stance: Position the brand as a knowledgeable partner in the horse owner's journey. Offer solutions and advice, not just products. This aligns with the "Fütterungsberatung" (feeding advice) aspect of the site.

Social Perception

Trusted Expert, High-Quality Niche Provider, Holistic and Natural Focus, Limited Mainstream Visibility (for the shop itself), Associated with Success

Copy Examples

• •Champion-Level Nutrition for Your Horse’s Peak Vitality. Crafted from Sandra Fencl’s lifetime of equestrian experience and a passion for natural well-being, Energetic Horse feeds provide the balanced, high-quality nutrition your horse deserves. Fuel their potential, naturally.
• •Power your performance partner with Energetic Horse Sportmix. Developed with the high demands of athletic horses in mind, this blend supports sustained energy, muscle development, and swift recovery, using only nature’s finest, digestible ingredients.
• •More than just feed, it's a philosophy. At Energetic Horse, we believe in nurturing the whole horse. Founded by World Champion Sandra Fencl, our commitment is to provide nutrition that supports health, vitality, and the energetic spirit of your equine companion.
• •Unlock your horse's best health with personalized nutrition. Our expert feeding advice, backed by Sandra Fencl's championship experience, helps you choose the perfect Energetic Horse solution for your horse's unique needs and journey.
• •Invest in your horse's well-being. Explore the Energetic Horse range today and discover the difference that expert-formulated, natural nutrition can make.