Brand Tone

Trustworthy, reliable, inspirational, positive, ethical, moral, community-oriented, versatile

Brand Values

• •Truthfulness & Honesty
• •Integrity & Transparency
• •Customer Satisfaction/Delight
• •Innovation & Passion
• •Moral Responsibility (The Golden Rule)
• •Supporting Positive Change
• •Embracing Nature

Best Practices

• •Maintain consistent messaging about truth, integrity, and transparency across all platforms.
• •Highlight the connection between purchases and funding positive change initiatives.
• •Showcase the 'Golden Rule' in action through customer service and ethical business practices.
• •Use authentic and transparent language in all communications.
• •Focus content around building trust and fostering a community based on shared values.

Social Perception

A brand perceived as a movement for positive change, centered on 'The Golden Rule,' but potentially confusing due to a broad product range. Aims to be seen as authentic and trustworthy.

Copy Examples

• •"Encouraging the Truth: Where honesty meets innovation. Shop our collection and support positive change."
• •"Live by the Golden Rule. Shop our curated selection and help us build stronger communities."
• •"Integrity in every product. Transparency in every transaction. Discover the Encouraging the Truth difference."
• •"More than just a purchase, it's a commitment to truth. A portion of every sale funds awareness campaigns and positive change."
• •"Embrace nature, embrace truth. Explore our range of products designed with you and the planet in mind."