Brand Tone

Artistic & Appreciative, Inspirational & Aspirational, Knowledgeable & Passionate, Quality-Focused & Confident, Slightly Formal but Accessible

Brand Values

• •Craftsmanship & Artistry
• •Quality & Durability
• •Beauty & Aesthetics
• •Authenticity & Tradition
• •Customization & Uniqueness
• •Customer Inspiration

Best Practices

• •Emphasize Craftsmanship and Artistry: Always weave in words like "handmade," "artisan," "crafted," "artistry," "bespoke," and "unique" to reinforce the core value. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Use Evocative and Descriptive Language: Paint a picture with words. Describe the patterns, the feel of the tiles, and the atmosphere they create (e.g., "vibrant," "serene," "bold," "elegant," "charming").
• •Maintain a Tone of Understated Luxury and Quality: The language should feel premium but not pretentious. Focus on the inherent quality and timeless appeal rather than fleeting trends.
• •Inspire with Possibilities: Frame the products not just as tiles, but as key elements in creating beautiful and personal spaces. Use phrases like "imagine," "transform," "create your," "design your."
• •Ensure Visual and Textual Harmony: The copy should always complement the high-quality imagery. If the image is elegant and sophisticated, the copy must match this tone. Consistency across all platforms is key.

Social Perception

Providers of Premium, Artistic Tiles, Specialists in Encaustic Cement Tiles, Aspirational Brand, Potentially Higher Price Point, Reliant on Visual Appeal

Copy Examples

• •Instagram Post (Showcasing a new kitchen backsplash): Transform your kitchen into a masterpiece. Our 'Lisbon' pattern handmade encaustic cement tiles bring artistry and timeless European charm to the heart of your home. Each tile tells a story of tradition and craftsmanship. Swipe to see the intricate details. #EncausticTileDesigns #HandmadeTiles #KitchenInspo #CementTiles #ArtisanCrafted
• •Website Banner Text: Encaustic Tile Designs: Where Artisan Tradition Meets Your Modern Vision. Discover Handcrafted Cement Tiles for a Timeless Interior.
• •Facebook Ad Copy (Targeting homeowners interested in renovation): Dreaming of a home that reflects your unique style? Our authentic encaustic cement tiles are handcrafted to bring unparalleled beauty and durability to your floors and walls. Explore our collections and begin your design journey today. Learn more at [link].
• •Product Description Snippet (for a specific tile pattern): The 'Seville Star' pattern captures the essence of Andalusian artistry. Meticulously handcrafted from natural pigments and robust cement, these tiles offer both breathtaking beauty and enduring quality, perfect for creating a statement floor or a captivating feature wall.
• •Email Newsletter Subject Line (announcing a new collection): New Arrivals: Unveil Fresh Artistry with Our Latest Encaustic Tile Designs.