Brand Tone

Passionate & Principled, Innovative & Avant-Garde, Craftsmanship-focused & Quality-conscious, Approachable & Community-oriented, Aware & Expressive

Brand Values

• •Veganism & Animal Welfare
• •Sustainability & Environmental Responsibility
• •Ethical Production & Fair Labor
• •Craftsmanship & Quality
• •Innovation
• •Transparency & Authenticity
• •Self-Expression & Nonconformity
• •Tolerance & Respect

Best Practices

• •Lead with Values: Always weave in the core values of veganism, sustainability, ethical production, and craftsmanship into your messaging. This reinforces brand identity and resonates with the target audience.
• •Highlight Innovation: Consistently emphasize the pioneering use of plant-based materials. Use terms like "groundbreaking," "innovative," and "first-to-market" (where applicable) to showcase this unique selling proposition.
• •Speak with Passion and Conviction: Let the genuine commitment to the cause shine through. Use strong, confident language when talking about ethical choices and the future of fashion.
• •Balance Avant-Garde with Approachability: While designs are modern and edgy, ensure the language remains accessible and inviting. Foster a sense of community by using inclusive language and encouraging interaction.
• •Be Transparent and Educational: Clearly explain the benefits of plant-based leathers and sustainable practices. Educate the consumer about the "why" behind the brand, fostering trust and deeper connection.

Social Perception

Pioneering & Innovative, Ethical & Conscious Choice, Stylish & High Quality, Authentic & Value-Driven, Community-Focused

Copy Examples

• •Headline: Step Into the Future. Wear Your Values. Body: Bohema Clothing: Avant-garde vegan shoes handcrafted from groundbreaking plant leathers. Because true style doesn't compromise on ethics or the planet. Discover the revolution. Call to Action: Explore Plant-Based Innovation
• •Headline: More Than Fashion. It's a Statement. Body: Each pair of Bohema shoes is a testament to sustainable craftsmanship and a cruelty-free world. Made by Polish artisans using innovative materials like cactus and grape leather. Express yourself, consciously. Call to Action: Shop Ethical Designs
• •Headline: Rebel Against the Ordinary. Embrace the Aware. Body: Our latest collection, "After Midnight Before Morning," merges cyberpunk futurism with a rebel spirit, all dressed in innovative plant materials. For those who forge their own path. Call to Action: Discover the New Collection
• •Headline: Vegan Leather, Reimagined. Body: We were the first in the world to craft shoes from Desserto® cactus leather. We continue to pioneer with apple, pineapple, and grape leathers. Experience the luxury of nature, handcrafted with passion. Call to Action: Learn About Our Materials
• •Headline: Join the #bohemachangers. Body: Fashion that speaks volumes about who you are and what you stand for. Connect with a community that values style, sustainability, and kindness. Share your Bohema moments. Call to Action: Follow Us & Share Your Style