Brand Tone

Humorous & Ironic, Irreverent & Uncouth, Inclusive & Affirming (for its niche), Direct & Casual, Artist-Driven & Authentic

Brand Values

• •Self-Expression & Individuality
• •Inclusivity (within its target demographic)
• •Humor & Irreverence
• •Authenticity
• •Community

Best Practices

• •Embrace the "Uncouth" but Stay True to Inclusivity: While using edgy humor and language, always ensure it aligns with the stated value of serving "freaks, nerds, queer folks, and hyper-online weirdos" positively, rather than punching down.
• •Speak the Lingo (Authentically): Continuously immerse the brand in internet culture, memes, and the specific subcultures it targets. Use their language naturally, avoiding forced or outdated references.
• •Prioritize Humor and Irony: Ensure copy isn't just descriptive but also entertaining and reflective of the brand's "goofy" origins and ironic stance.
• •Be Direct and Conversational: Write as if speaking directly to a friend who shares the same niche interests and sense of humor. Avoid overly formal or corporate language.
• •Highlight Individuality and Self-Expression: Frame products not just as clothing, but as tools for customers to boldly express their unique identities and affiliations.

Social Perception

Cult Following, Positive within its Niche, Edgy & Provocative, Queer-Positive, Internet-Savvy

Copy Examples

• •Your brain? Logged on. Your fit? Even more so. Cop this tee before it becomes a 404 error in your wardrobe.
• •Don't let your memes be dreams. Slap your genius (or your garbage, we don't judge) on these notoriously comfy booty shorts. Express your true, weird self.
• •Warning: May cause normies to short-circuit. This ain't for the faint of heart – it's for the freaks, nerds, and hyper-online weirdos we proudly serve. #UnapologeticallyYou #ShirtBimbo
• •Your Cart Called, It's Feeling Empty (Unlike Our DMs With Your Bad Ideas)
• •Yeah, we said it. And you'll look damn good saying it too. 100% cotton, 0% apologies. Perfect for your next questionable life choice.