Brand Tone

friendly, helpful, and enthusiastic

Brand Values

• •Customer Service & Expertise
• •Accessibility & Inclusivity
• •Quality & Variety
• •Community & Lifestyle
• •Sustainability & Eco-Friendliness

Best Practices

• •Use welcoming and approachable language: Opt for conversational words and phrases over overly technical jargon.
• •Highlight customer benefits and experiences: Focus on how e-bikes and e-scooters can improve their lives (e.g., fun, freedom, ease of commute, exploring new places).
• •Maintain an enthusiastic and positive outlook: Convey excitement about the products and the e-bike lifestyle.
• •Emphasize helpfulness and expertise: Reassure customers that they will receive knowledgeable support and guidance.
• •Be authentic and genuine: Let the passion for e-bikes shine through in the copy.

Social Perception

positive

Copy Examples

• •Ready to electrify your ride? Swing by our Noosaville or Alexandra Headland store and let our friendly team match you with the perfect e-bike for your adventures!
• •Unlock the Sunshine Coast on two wheels! From beach cruising to mountain trails, we've got an e-bike to make every journey a joy. Test ride your dream e-bike today!
• •Got questions about e-bikes? We've got answers (and a whole lot of awesome bikes!). Our expert mechanics are here to help you choose, maintain, and love your electric ride.
• •Join the e-bike revolution and discover a greener, more exciting way to explore! Check out our latest arrivals and find out why everyone's making the switch.
• •Don't let hills or headwinds hold you back! Experience the thrill of effortless riding with our powerful and reliable e-scooters. Your daily commute just got a whole lot more fun!