Brand Tone

Nurturing & Supportive, Educational & Informative, Playful & Engaging, Trustworthy & Gentle

Brand Values

• •Emotional Well-being
• •Connection & Communication
• •Education through Play
• •Quality & Safety
• •Empathy & Understanding

Best Practices

• •Always Prioritize Empathy: Write from a place of understanding the challenges and joys of raising emotionally healthy children. Use supportive and encouraging language.
• •Keep it Child-Centric but Parent/Educator-Focused: While the products are for children, the copy often addresses the adults purchasing them. Use language that is clear, accessible, and resonates with their goals for their children. Incorporate a touch of playfulness that reflects the nature of the toys.
• •Educate Gently: Share information and advice without being prescriptive or judgmental. Frame tips and insights as helpful suggestions.
• •Use Storytelling: Share examples (real or hypothetical) of how Kimochis help children. Stories about specific characters and their 'personalities' can make the brand more relatable and memorable.
• •Maintain a Consistent Vocabulary: Use terms like 'feelings,' 'emotional well-being,' 'connection,' 'communication,' and 'playful learning' regularly to reinforce brand values and mission. Ensure positive and constructive language is always used.

Social Perception

Positive & Beneficial, Innovative Tool, High Quality, Supportive Community

Copy Examples

• •Instagram Post (Image: A child hugging a Kimochis character): Big feelings? Little friend. ❤️ Our Kimochis are here to help your child navigate the ups and downs of every emotion, one hug at a time. What feeling is your little one exploring today? #Kimochis #ToysWithFeelings #EmotionalIntelligence #ParentingSupport
• •Facebook Ad (Targeting parents of young children): Unlock a world of emotional understanding for your child. Kimochis make talking about feelings fun and easy! Discover how our cuddly characters and feeling pillows can help build communication and empathy. Shop now & nurture their emotional well-being. [Link to website] #SocialEmotionalLearning #KidsToys #Emotiworld #ParentingTips
• •Website Blog Post Title & Intro: Title: 5 Simple Ways to Encourage Your Child to Share Their Feelings. Intro: Talking about emotions can be tricky, but it doesn't have to be! At Emotiworld, we believe in making these conversations gentle and connecting. Here are five simple, playful ways to help your little one open up and share what's in their heart.
• •Email Newsletter Snippet (to subscribers): Hi [Parent's Name], Ever wonder how to explain 'frustration' or 'joy' to your child in a way they truly get? Our Kimochis friends are experts in feelings! This week on the blog, we explore how Cloud the Kimochi helps kids understand and manage unpredictable moods. Plus, get a special 10% off Cloud for a limited time! [Link to blog/product]
• •Product Description Snippet (for a specific Kimochis character): Meet Huggtopus! With her many arms, she’s always ready for a hug and helps teach children about affection, boundaries, and how to comfort others. Huggtopus comes with three feeling pillows: Happy, Silly, and Scared. A gentle way to begin big conversations about emotions.