Brand Tone

Knowledgeable & Authoritative, Friendly & Welcoming, Passionate & Enthusiastic, Customer-Focused & Service-Oriented, Community-Oriented

Brand Values

• •Expertise & Knowledge
• •Quality
• •Customer Satisfaction
• •Inclusivity & Accessibility
• •Passion for the Countryside & Shooting Sports
• •Community Building
• •Safety and Responsible Gun Ownership

Best Practices

• •Prioritize Expertise with Approachability: Always showcase deep knowledge but in a way that is easy for everyone to understand, avoiding overly technical jargon unless clearly explained. The goal is to empower, not intimidate.
• •Emphasize a Welcoming and Inclusive Voice: Use language that makes everyone feel comfortable, from the complete novice to the experienced professional. Actively counter any potential perceptions of elitism in your messaging.
• •Inject Genuine Passion: Let the love for country sports shine through. Use enthusiastic and positive language that reflects a genuine interest in the lifestyle and the products offered.
• •Focus on Customer Benefit and Support: Frame product descriptions and service information around how they help the customer achieve their goals or solve their problems. Highlight the supportive nature of the staff and business.
• •Foster Community and Engagement: Encourage interaction, share customer stories (with permission), and use language that builds a sense of belonging among countryside and shooting enthusiasts.

Social Perception

Emmett and Stone is generally perceived very positively by its customers and the wider online community interested in country sports. They are seen as a reputable, reliable, and well-stocked source for firearms, ammunition, clothing, and accessories. The staff are consistently praised for their knowledge, helpfulness, and friendly demeanor, making customers feel welcome and well-advised. The air rifle range is considered a valuable facility. The business is respected for its customer-centric approach and efforts to make country sports accessible. Customers appreciate the no pressure sales environment and the willingness of staff to spend time with them. They are viewed as a key destination for shooting enthusiasts in their region.

Copy Examples

• •Headline: Your Next Adventure Starts Here. Expert Advice, Unbeatable Range. Body: Whether you're a seasoned shot or just discovering the call of the countryside, Emmett and Stone offers everything you need. From premium firearms to rugged outdoor wear, our passionate team is here to guide you. Experience the difference passion and expertise make.
• •Headline: Quality Gear for Every Budget. The Countryside is for Everyone. Body: At Emmett and Stone, we believe the thrill of country sports should be accessible to all. That's why we stock a wide selection of new and used firearms, clothing, and accessories to suit every pocket, all backed by our commitment to quality and friendly service.
• •Headline: More Than a Shop, It's a Community. Body: Join the Emmett and Stone family! From expert tips on our blog to friendly faces in-store and events at our range, we're dedicated to fostering a community of countryside enthusiasts. Share your passion with us!
• •Headline: Confidence in Every Shot. Service You Can Trust. Body: Need your firearm serviced or looking for secure storage? Our on-site gunsmiths and comprehensive services ensure you're always field-ready. At Emmett and Stone, your peace of mind is our priority.
• •Headline: Step into the Field with a Team That Understands Your Passion. Body: We're not just staff; we're shooters, hunters, and outdoor lovers, just like you. Visit Emmett and Stone for quality equipment and advice born from real-world experience. Let's talk country sports!