Brand Tone

Enthusiastic and Aspirational, Accessible and Value-Oriented, Confident and Direct, Community-Focused

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Empowerment
• •Passion for Fragrance
• •Trend Awareness

Best Practices

• •Always Emphasize Value: Consistently highlight the benefit of getting a high-quality, desirable scent at an affordable price. This is a core differentiator.
• •Use Enthusiastic and Positive Language: Maintain an upbeat, confident, and exciting tone. Words like "amazing," "discover," "unforgettable," "divine," and "captivating" can be effective.
• •Be Relatable and Inclusive: Especially on platforms like TikTok and when targeting specific communities, use language that resonates and feels welcoming (e.g., "Mi gente linda").
• •Clear Calls to Action: Be direct in guiding customers on what to do next (e.g., "Shop Now," "Discover More," "Get Yours Today").
• •Stay Authentic to the "Inspired By" Model: Be transparent about offering inspired fragrances. This builds trust with customers who are specifically seeking these types of products. Highlight the quality and similarity in scent experience.

Social Perception

Positive Sentiment around Value, Appreciation for "Inspired By" Model, Focus on Arabic Perfumes, Engagement, Location Specific Mentions

Copy Examples

• •Headline: Smell Iconic. Spend Smart. ✨ Body: Why dream about luxury when you can wear it? Emars Perfumes brings you the world's most captivating scents, inspired by high-end bestsellers, at prices that make sense. Indulge your senses, not your wallet. #AffordableLuxury #InspiredScents
• •Headline: Your Signature Scent Awaits! (Without the Designer Price Tag 😉) Body: Ready to turn heads? Our collection of high-quality inspired fragrances lasts all day and smells absolutely divine. Find the perfume that tells YOUR story. Great quality, amazing prices! #EmarsPerfumes #ScentOfTheDay #ValueFragrance
• •Headline: 🔥 Hot Arabic Perfumes Have Landed! 🔥 Body: Discover the allure of the Middle East with our latest collection of trending Arabic fragrances. Rich, exotic, and unforgettable – and surprisingly affordable! Shop now and find your new obsession. #ArabicPerfumes #EmarsExclusives #FragranceLover
• •Headline: ¡Huele espectacular sin gastar una fortuna! 💃🕺 Body: En Emars Perfumes, creemos que todos merecen oler increíble. Perfumes inspirados de alta calidad que duran horas. ¡Bueno, bonito y barato! Visita nuestra web. #PerfumesEmars #FraganciasIncreibles #AhorraYGana
• •Headline: Don't Just Follow Trends, Wear Them! 💁‍♀️ Body: From viral TikTok sensations to timeless classics, Emars Perfumes offers you the most talked-about inspired scents. Get that "million-dollar" feeling for less. What are you waiting for? #TikTokMadeMeBuyIt #PerfumeDupes #EmarsStyle