Brand Tone

Professional & Authoritative, Artist-centric & Supportive, Quality-focused & Innovative, Engaging & Modern, Trustworthy & Safe

Brand Values

• •Quality
• •Safety
• •Innovation
• •Professionalism
• •Community
• •Customer Satisfaction & Support

Best Practices

• •Prioritize "Quality" and "Safety": Ensure that copy consistently reflects a commitment to high-grade materials, precision manufacturing, and the safety of both artist and client. Use confident language when discussing product attributes.
• •Speak the Language of Artists: Use terminology that resonates with tattoo professionals. Highlight features and benefits that directly address their needs and challenges (e.g., ink flow, needle stability, machine versatility, comfort during long sessions).
• •Showcase, Don't Just Tell: Leverage user-generated content, artist testimonials, and high-quality visuals of tattoos created with Emalla products. Let the results speak to the brand's quality and professionalism.
• •Maintain Professionalism with a Community Focus: While the tone can be engaging and modern, especially on social media, always maintain an underlying professionalism. Foster a sense of community by encouraging interaction, feedback, and sharing among artists.
• •Be Consistent Across Platforms: While the style of delivery might vary slightly (e.g., TikTok vs. Website Blog), the core messages about quality, safety, innovation, and artist support should remain consistent to build a strong, recognizable brand identity.

Social Perception

Respected by Artists, Reliable Supplier, Good Value, Innovative, Supportive of the Tattoo Community

Copy Examples

• •Unleash Your Artistry. EMALLA Eliot Pro Cartridges: Precision engineering for the professional who demands perfection. Experience unparalleled ink flow and unwavering stability. #MakeTattooingSafe #EmallaPrecision
• •Masterpiece in motion. @[ArtistTag] brings vision to life using EMALLA’s signature [Product Name] needles. We’re constantly inspired by the talent in our community. What are you creating today? #EmallaOfficial #TattooArt #ProfessionalGrade
• •Welcome to the EMALLA Official VIP Club! This is your space to connect, share your incredible work, and give us the honest feedback that helps us innovate. Whether you're a seasoned pro or just starting your journey, we're here to support your craft. #EmallaCommunity #TattooSupplies
• •Engineered for Endurance, Designed for Art. The EMALLA Grand G4 offers [mention key features like adjustable stroke, battery life]. Built with the professional artist in mind, because we know your tools are an extension of your talent. Trust EMALLA. #MakeTattooingSafe #InnovationInInk
• •Sharp. Stable. Sterile. EMALLA. Elevate your ink. What will you create? #Emalla #TattooGear #NextLevelTattooing