Brand Tone

Inspiring & Creative, Supportive & Educational, Approachable & Friendly, Reliable & Trustworthy, Modern & Innovative

Brand Values

• •Creativity
• •Quality & Durability
• •Innovation
• •Empowerment
• •Community
• •Customer Support

Best Practices

• •Always Emphasize Creativity and Inspiration: Frame product features and benefits around how they enable users to be more creative and bring their visions to life. Use words like "imagine," "create," "design," "inspire," "unlock."
• •Maintain a Supportive and Educational Voice: Provide genuine value. Whether it's a social media tip, a blog post, or product description, aim to educate and support the user on their sewing journey. Avoid overly technical jargon unless explaining a specific advanced feature clearly.
• •Showcase Quality and Reliability Subtly: Refer to ELNA's Swiss heritage, precision engineering, and durability, but integrate it naturally rather than making every message a hard sell on these points alone. It should be an underlying assurance.
• •Adapt to the Platform, but Keep Core Values Intact: While the style of a TikTok video will differ from a LinkedIn post for SPK Group, the core ELNA values of creativity, quality, and support should still resonate appropriately for the ELNA-specific content on any platform.
• •Engage Authentically and Foster Community: When responding to comments or creating community-focused content, use a friendly, approachable, and genuinely helpful tone. Encourage sharing and celebrate users' creations to reinforce the community value. Ensure communication in Greek is natural and connects with the local audience.

Social Perception

Positive, Aspirational, Community-Oriented, Trusted Local Presence, Niche Appeal, Potential Concerns (common in the industry)

Copy Examples

• •Instagram Post (Showcasing a new machine): Image: Sleek shot of a new ELNA machine with a vibrant sewing project next to it. Copy: "Unlock a new world of creativity! ✨ Our new ELNA eXperience 570 is here to transform your ideas into reality. With intuitive features and Swiss precision, your next masterpiece is just a stitch away. What will you create first? #ElnaGreece #AlwaysCreative #SewingInnovation #NewCollection #DIYFashion" Tone: Inspiring, Modern, Creative.
• •Facebook Ad (Promoting a beginner's workshop): Image/Video: Friendly instructor guiding a smiling beginner on an ELNA machine. Copy: "Always wanted to sew but don't know where to start? Join our ELNA Beginners' Workshop! We provide the machine, the guidance, and a supportive space to learn the basics and create your first project. Let's stitch your creative journey together! Link in bio for dates & registration. #ElnaGreece #SewingWorkshop #LearnToSew #DIYCommunity #CreativeJourney" Tone: Supportive, Approachable, Educational.
• •Blog Post Title & Intro (Focus on sustainability/repair): Title: "Give Your Wardrobe a Second Life: Easy Repairs with Your ELNA!" Intro: "Love your clothes? Don't toss them, mend them! With an ELNA sewing machine, repairing and upcycling becomes a simple and rewarding act. Discover how easy it is to extend the life of your favorite garments, save money, and sew more sustainably. Let's make fashion last! #ElnaGreece #SustainableSewing #RepairDontReplace #Empowerment #QualityCraftsmanship" Tone: Empowering, Reliable, Supportive.
• •TikTok Video Concept (Quick Tip): Visual: Fast-paced, close-up shots demonstrating a quick sewing hack on an ELNA machine (e.g., perfect buttonhole). Upbeat music. On-screen text/Voiceover (Greek, translated for example): "ELNA Hack Attack! 🚀 Perfect buttonholes every time? Watch this! Easy, right? 😉 #ElnaGreece #SewingTips #TikTokSew #DIYHacks #CreativeShorts" Tone: Modern, Fun, Educational (quick bite).
• •Email Newsletter Snippet (Highlighting product durability): Subject: An ELNA for Life: Quality That Inspires Generations Body Snippet: "Since 1934, ELNA has been synonymous with Swiss-engineered quality and lasting durability. Our machines are built to accompany you through countless creative projects, becoming a trusted partner in your sewing room. Invest in a legacy of innovation and craftsmanship. Explore our range. #ElnaGreece #SwissDesign #QualityYouCanTrust #SewingLegacy #AlwaysCreative" Tone: Reliable, Trustworthy, Inspiring.