Brand Tone

Artisanal, Elegant, and Passionate

Brand Values

• •Quality Craftsmanship
• •Timeless Design/Aesthetic
• •Passion for Cycling
• •Authenticity
• •Exclusivity/Uniqueness
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide
• •Use Evocative and Sensory Language
• •Maintain Visual and Textual Harmony
• •Focus on Storytelling
• •Consistency Across All Channels

Social Perception

Positive, Premium/Niche, Knowledgeable Source, Trustworthy, Aspirational

Copy Examples

• •Woven from tradition, designed for the open road. Our [Product Name] jersey is more than apparel; it's a testament to the enduring spirit of cycling. Experience unparalleled comfort and timeless style, crafted for discerning riders who seek a deeper connection with every pedal stroke.
• •Chasing horizons, wrapped in craftsmanship. Every stitch, every fiber, curated for moments like these. Discover the Atelier Olympia difference. #AtelierOlympia #CyclingLife #ArtisanCycling #RoadCycling #CraftedForAdventure
• •Elegance Reimagined: Introducing the New [Season/Collection Name] by Atelier Olympia.
• •At Atelier Olympia, cycling is not merely a sport; it's an art form, a heritage. We are dedicated to preserving this legacy through meticulously crafted apparel and accessories, designed for those who ride with passion and appreciate the beauty in every detail.
• •Ride with Soul. Dress with Intention. Atelier Olympia – The Art of Cycling.