Brand Tone

Approachable Expert with a Humorous Twist

Brand Values

• •Environmental Responsibility
• •Quality & Reliability
• •Community & Passion

Best Practices

• •Segment Your Voice: Clearly define where each tone of voice lives. Keep Instagram and product pages "Approachable Expert" (clean, professional, helpful). Reserve the "Humorous Twist" for Twitter and the "King Joe" blog. This prevents customer confusion and uses each platform to its strength.
• •Maintain the "King Joe" Persona: The @oresama_kingjoe Twitter handle is a major asset. Ensure a single person or a small, dedicated team manages this account to maintain its unique, consistent, and colloquial voice. The use of " " (oresama - a prideful "I") is a key part of this identity.
• •Bridge the Gap: Occasionally cross-promote the different tones. For example, an Instagram story could feature a "takeover" by King Joe, showing a behind-the-scenes tour, or a professional website banner could link to a popular, humorous blog post. This integrates the brand personality without diluting the primary message of each channel.
• •Anchor Everything in Core Values: Whether the tone is expert or humorous, every piece of copy should reflect the core values of sustainability and quality. A funny tweet can still mention the importance of recycling. A professional product description can highlight that the part has been saved from a landfill.
• •Develop a Simple Style Guide: Create a one-page guide for the team. Expert Tone (Website/Instagram): Use clear, concise language. List full product specifications. Always be helpful and professional. Humorous Tone (Twitter/Blog): Use a conversational, first-person style. Reference pop culture and car culture. Engage directly with followers' questions and comments. Prioritize authenticity over formality.

Social Perception

Trusted & reliable niche supplier for used auto parts, particularly among customers who praise product quality, delivery speed, and customer service. The brand's association with the larger MATEC Group lends credibility, and its social media presence, especially through the 'King Joe' persona, fosters an authentic and entertaining community among followers.

Copy Examples

• •Crystal Clear Vision. Fresh out of the yard and ready for the road. This genuine [Car Model] headlight assembly is cleaned, tested, and waiting. Don't let a dim light stop your journey. Swipe to see the details. Link in bio to purchase. #[CarModel] #UsedParts #AutoRecycling #ELVERHokkaido #GenuineParts
• •Another Monday, another mountain of metal. Sometimes you find a real gem in the pile that makes it all worth it. This afternoon's treasure hunt was a success! What's the best junkyard find you've ever scored? #JunkyardLife #KingJoe #CarParts
• •Drive Greener. Spend Smarter. Why buy new? Get high-quality, genuine used auto parts from ELV-ER Hokkaido. Every purchase supports a sustainable future and saves you money. Good for your car, good for your wallet, good for the planet. Shop Our Parts
• •The One That Got Away: Tales of a Rare Find. You wouldn't believe what rolled in yesterday. A [Rare Car Model]... I know, right? My hands were itching to pull it apart, but it was destined for a different kind of project. It's a tough part of the job, seeing such classics go. It reminds you that every car has a story. Let's make sure their next chapter is a good one.
• •Your Project Car's Best Friend. Stop searching endlessly for that one specific part. At ELV-ER, we've got thousands of high-quality, recycled parts for JDM and domestic models. From engines to emblems, find exactly what you need to finish your build. Find Your Part